District Manager

Theory Wellness is the first employee-owned cannabis company in Massachusetts and the largest in the country. Announced on December 20th, 2023, this historic milestone honors the hard work and dedication of our team, preserving and rewarding those who have built our operations and upheld our values. This change in ownership reflects our commitment to empowering our employees and ensuring the future success of our company.

Summary:

Theory Wellness operates state of the art cannabis cultivation and dispensing facilities in Massachusetts. We are seeking enthusiastic retail leader candidates to support the day-to-day operations in our dispensaries. This role will be an expansion role where You will be responsible for the overall success of the Massachusetts & New Jersey retail markets.

Responsibilities:

• Provide strategic leadership and operational oversight for all Massachusetts and New Jersey retail locations, ensuring exceptional execution across human capital, operations, compliance, and customer experience.
• Recruit, hire, coach, and develop high-performing Dispensary and Delivery Managers, building strong teams equipped to meet the demands of a fast-growing, multi-state cannabis organization.
• Drive sales performance by activating store teams around revenue goals, KPI attainment, and disciplined accountability frameworks.
• Ensure all retail facilities consistently follow standardized policies, procedures, and SOPs while maintaining full compliance with state and local cannabis regulations.
• Contribute to the design, layout, and experiential delivery of Theory’s retail stores, ensuring that newbuilds and remodels reflect brand standards and operational efficiency.
• Oversee new store openings, expansions, and construction timelines in partnership with cross-functional teams, ensuring projects are delivered on time and on budget.
• Partner with the VP of Retail and inventory teams to ensure accurate forecasting, supply chain flow, and efficient product movement across all retail locations.
• Collaborate closely with Store Managers to achieve and exceed sales, service, labor, and operational objectives for each location.
• Monitor inventory health, staffing levels, scheduling efficiency, and operational performance to maximize productivity and store profitability.
• Partner with the VP of Retail and Finance to build, manage, and review store budgets, with accountability for P&L performance across the district.
• Support long-term market expansion and growth strategies, contributing insights on new opportunities, competitive dynamics, and organizational scalability.
• Work with the Marketing team to implement promotional campaigns, product launches, and customer engagement initiatives that drive traffic and conversion.
• Partner closely with Human Resources to foster a strong culture, strengthen leadership capability, and support employee engagement, retention, and compliance.
• Champion operational excellence, people development, and a customer-first mindset across all teams.
• Perform additional duties as required in a fast-paced, evolving retail and regulatory environment.

Requirements

• Minimum of five years of multi-unit or high-volume store leadership, consistently delivering strong operational and financial performance.
• Proven success overseeing large teams, including hiring, coaching, and developing leaders at scale. Demonstrated experience operating stores exceeding ten million dollars in annual sales volume.
• Direct accountability for managing teams of ten or more employees within a single location or business unit.
• Willingness and ability to travel frequently across the district, including regular overnight stays.
• Thrives in a fast-paced, high-growth environment where agility, urgency, and clear communication are crucial.
• Exceptional problem-solving skills, with the ability to make sound decisions quickly under pressure. Strong competency in retail systems, POS platforms, inventory software, and general computer applications.
• High energy, strong follow-through, and a results-driven mindset rooted in accountability.
• Demonstrated ability to influence cross-functional partners, store leaders, and frontline teams.
• Strong operational discipline, with an eye for process consistency and executional excellence. Passion for the cannabis industry, customer experience, and elevating retail standards.
• Must be at least 21 years of age and compliant with all state-mandated employment requirements.
• Must have no drug-related felony convictions and be able to pass a comprehensive background check.

Theory Wellness Inc. is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, or any other factor prohibited by law.