What are the responsibilities and job description for the Social Media Marketing Specialist position at theJAMES Boutique - Grand Rapids, MI?
We are a growing fashion company with five upscale boutiques - theJAMES (women's clothing & accessories) and Roman James Men (premium men's clothing with barbershop) - and we're looking for a Social Media Specialist to join our team in Ada, MI.
Key Responsibilities
The Social Media Specialist will manage and optimize our social media presence to enhance brand awareness, engage audiences, and drive traffic and conversions.
- Content Creation: Develop engaging content including posts, images, videos, blogs, and infographics tailored to the target audience while maintaining brand voice and consistency across platforms
- Social Media Strategy: Design and implement comprehensive social media strategies aligned with marketing objectives, including setting KPIs, campaign goals, and content calendars
- Platform Management: Oversee company profiles on platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok, ensuring daily posting, monitoring, and responding to comments and messages
- Community Engagement: Build and maintain relationships with followers, respond to inquiries, and foster a loyal online community
- Analytics and Reporting: Track performance metrics like engagement, reach, and conversions using analytics tools, and generate reports to inform strategy adjustments
- Trend Monitoring: Stay updated on social media trends, hashtags, and emerging platforms, integrating relevant trends into campaigns
- Collaboration: Work with customer service teams to coordinate campaigns, promotions, and brand messaging
Required Skills and Qualifications
- Graphic design degree required - social media marketing focus preferred
- 3-5 years social media markeing experience
- Proficiency in social media platforms and management tools
- Strong content creation skills, including photography, videography, and graphic design
- Analytical skills to interpret social media metrics and optimize campaigns
- Excellent communication, creativity, and multitasking abilities
- Knowledge of digital marketing principles
- Strong interest in the retail fashion industry
- Ability to work onsite in Ada, MI
Pay: $32,000.00 - $55,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
Work Location: In person
Salary : $32,000 - $55,000