Social Media and Marketing Manager

Job Title: Marketing ManagerLocation: Holland, MIJob Type: Full-time

About Bowerman’s:

At Bowerman’s, we’re passionate about growing, crafting, and sharing the very best of West Michigan. From fresh-picked blueberries from our farm to amazing baked goods, blueberry-inspired dishes, events, and everything in between—we’re rooted in tradition, fueled by creativity, and focused on hospitality.

Job Summary:

The Marketing Manager will lead marketing efforts for all Bowerman brands and locations—including the farm store, café, seasonal events, and catering. This role blends strategic planning with hands-on execution, and is ideal for someone who is both creative and organized, with a strong understanding of content, social media, branding, and community engagement.

If You Are…

• A Self Starter – You have the ability to organize and balance creativity with clear planning, timelines, and analytics.
• A Team Player – You are excited to collaborate and willing to jump in and support other departments in a pinch.
• An Excellent Communicator – Whether written or verbal, you have strong writing and storytelling skills.
• Idea Driven – You have a passion for creating, whether it’s content or idea generation, and you aren’t afraid to think outside of the box.
• Passionate about Hospitality – You understand the importance of helping to provide a remarkable experience.

And Are Excited About…

• Content Creation and Digital Story Telling
• Maintain a consistent brand voice that captures the spirit of the farm, and engages our audience year-round.
• Produce high quality content for Meta, TikTok, and YouTube, and act as the brand’s on-camera personality for social platforms or local news segments.
• Manage email newsletter, website, and blog to drive engagement and sales.
• Coordinate seasonal promotions, product launches, and special events marketing by designing physical marketing material (flyers, rack cards, table tents, in-store signage, etc).
• Support photography and video content creation—either in-house or with local creatives.
• Strategic Marketing & Budget Management
• Develop and manage an integrated marketing plan that supports all areas of the business (farm, café, events, products, etc.) based on a provided budget.
• Manage traditional advertising channels (billboards, radio, print ads, etc.).
• Collaborate with the management teams in weekly meetings to ensure timely promotion of what’s fresh, fun, or in-season.
• Build relationships with press, partners, and community organizations for cross-promotional opportunities.
• Respond promptly to website inquiries, reviews, and social media messages or direct messages to employees who can answer questions.
• Performance and Growth (KPIs)
• Optimize website content to increase organic search and monitor web traffic (SEO management).
• Track and report on key performance metrics (email open rates, social media engagement, foot traffic, etc.).
• Drive consistent growth of the email list and social media following.

Qualifications:

• Bachelor’s degree required.
• 3 years of experience in marketing, communications, or content creation (experience in food, retail, or hospitality is a plus).
• Familiarity with social media platforms (Meta, TikTok, YouTube), email marketing tools (like Constant Contact), website management (Wix or similar), and content creation tools (Canva or similar).
• Experience with aspects of selling online to include listing, updating and maintaining product listings.
• Flexibility and eagerness to jump into other side projects and seasonal adventures!
• Able to lift 50lbs, stand on your feet for long periods of time, and have reliable transportation to and from work.

We Offer…

• The Ultimate Creative Sandbox – From promoting our newest menu addition, to capturing content in the blueberry fields, to launching a campaign for our newest product, you’ll never be bored.
• Full-Time, Salaried Position – Generally flexible weekday hours, but hours and availability for Saturdays is required during peak seasons, major farm events, etc.
• A Benefits Package – We offer paid time off, health insurance, and simple IRA plan matching.
• Delicious Food and Drinks – Enjoy a free meal and beverage when you are working.
• The Best Blueberries – You’ll have direct access to the best blueberries in town (in our humble opinion).
• A Legacy with a Future – As a small, local, family-owned company where your ideas, efforts, and inputs are heard and valued.

How To Apply:

To be considered, please submit the following to .

• Your resume with three references.
• A cover letter that includes one thing you like or connect with regarding the Bowerman’s brand.
• Your portfolio that includes a variety of media that you have created or worked on.

Please also submit an application on on website at .

Pay: $45,000.00 - $52,000.00 per year

Benefits:

• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Ability to Commute:

• Holland, MI 49423 (Required)

Work Location: In person

Salary : $45,000 - $52,000