What are the responsibilities and job description for the Social Media Manager position at The Workshop LA?
A luxury fine jewelry brand is looking for a FREELANCE creative and digitally savvy Social Media Manager to bring the brand’s story to life across social platforms. This person will assist with regular management of their social channels, creating engaging content that reflects the brand’s playful yet elevated approach to fine jewelry while building meaningful connections with their community.
The ideal candidate has a strong eye for aesthetics, understands the luxury and fashion social landscape, and knows how to translate brand moments—from product launches to founder storytelling—into compelling digital content. They will manage content planning, posting, community engagement, and performance tracking while collaborating closely with the founder to ensure a consistent and inspiring brand presence online. Onsite periodically to capture content and work on strategy, otherwise WFH.
Key Responsibilities:
- Manage and grow the brand’s Instagram account through consistent posting and engagement.
- Develop and execute content strategies that highlight jewelry products and attract new followers.
- Optimize posts using effective hashtags, captions, and keywords for better reach (Instagram SEO).
- Collaborate on photo/video content ideas that align with brand aesthetics and marketing goals.
- Monitor insights and analytics to track performance and recommend improvements.
- Engage with followers and respond to comments or messages in a professional, friendly manner.