What are the responsibilities and job description for the Sales Representative position at The Wittern Group?
Brief Description
Revenue Generation & Sales Execution
Success In This Role Is Measured Through
Qualifications
Knowledge, Skills & Abilities
The Sales Representative, Retail is responsible for generating revenue through prospecting, lead qualification, customer relationship management, and sales execution. This role serves as a primary point of contact for prospective and existing customers, helping identify customer needs, recommend solutions, and convert opportunities into profitable sales. The Sales Representative is expected to maintain disciplined pipeline management, provide an exceptional customer experience, and consistently achieve sales and activity goals.
Revenue Generation & Sales Execution
- Generate revenue through inbound and outbound sales activities.
- Identify, qualify, and develop new sales opportunities.
- Conduct customer discovery conversations to understand business needs and recommend appropriate solutions.
- Prepare and present quotes, proposals, and sales recommendations.
- Follow up on opportunities in a timely and professional manner.
- Consistently achieve or exceed established sales, margin, and activity goals.
- Build and maintain strong customer relationships through responsive communication and follow-through.
- Serve as a trusted advisor by understanding customer objectives and recommending value-added solutions.
- Maintain regular contact with assigned customers and prospects.
- Identify opportunities for repeat business, upselling, and cross-selling.
- Maintain an accurate and current sales pipeline.
- Document all customer interactions, opportunities, and activities within the CRM system.
- Update opportunity stages, next steps, and forecasting information in a timely manner.
- Provide accurate sales forecasts and pipeline updates as requested.
- Research potential customers, markets, and industries.
- Develop and execute prospecting plans to create new opportunities.
- Utilize phone, email, social networking, trade events, referrals, and other approved methods to generate leads.
- Support marketing campaigns and lead-generation initiatives.
- Partner with Sales Leadership, Customer Service, Operations, Finance, and Engineering to ensure customer requirements are understood and fulfilled.
- Coordinate customer handoffs and order transitions to ensure a positive customer experience.
- Communicate customer feedback and market intelligence to internal stakeholders.
- Follow all established sales processes, procedures, and policies.
- Ensure all sales activities are documented within the designated system of record.
- Maintain accurate customer and opportunity information.
- Support continuous improvement initiatives that improve customer experience and sales effectiveness.
Success In This Role Is Measured Through
- Revenue attainment
- Gross margin attainment
- New customer acquisition
- Lead conversion rates
- Pipeline growth and quality
- Forecast accuracy
- Customer retention
- CRM compliance
- Customer satisfaction
Qualifications
- Associate's or Bachelor's degree in Business, Marketing, Sales, or related field preferred.
- Equivalent combination of education and relevant sales experience may be considered.
- 2 years of sales, customer service, account management, or business development experience preferred.
- Experience working with CRM systems preferred.
- Experience selling products, services, equipment, technology, or business solutions preferred.
- Manufacturing, industrial, distribution, vending, retail technology, or related industry experience is a plus.
Knowledge, Skills & Abilities
- Prospecting and lead generation
- Consultative selling
- Negotiation and closing skills
- Customer relationship management
- Opportunity qualification
- Strong verbal and written communication
- Organizational and time-management skills
- Problem-solving and critical thinking
- Ability to prioritize multiple tasks and opportunities
- CRM systems proficiency
- Microsoft Office Suite
- Basic business and financial acumen
- Ability to learn product, service, and industry knowledge quickly
- Customer Focus
- Results Orientation
- Accountability
- Communication
- Collaboration
- Continuous Improvement
- Professionalism
- Adaptability
- Own results and commitments.
- Work not documented in the CRM system is considered incomplete.
- Follow established sales processes consistently.
- Maintain accurate customer, opportunity, and forecasting information.
- Represent the company professionally in all customer interactions.
The Sales Representative, Retail is responsible for generating revenue through prospecting, lead qualification, customer relationship management, and sales execution. This role serves as a primary point of contact for prospective and existing customers, helping identify customer needs, recommend solutions, and convert opportunities into profitable sales. The Sales Representative is expected to maintain disciplined pipeline management, provide an exceptional customer experience, and consistently achieve sales and activity goals.