Inside Sales Manager

The Inside Sales Manager is responsible for leading and developing a high‑performing inside sales team focused on driving revenue growth for vending machines, micro markets, and related equipment, parts, and services. This role manages inbound and outbound sales activity, supports distributor and operator relationships, and ensures disciplined sales execution across quoting, follow‑up, and CRM processes.

The Inside Sales Manager plays a critical role in converting leads into orders, supporting field sales and distributors, and delivering a best‑in‑class customer experience aligned with Wittern’s Core Values.

Sales Leadership & Team Management

·        Lead, coach, and develop the inside sales team to achieve revenue, margin, and activity targets.

·        Establish clear performance expectations, KPIs, and accountability for individual and team results.

·        Conduct regular one‑on‑ones, pipeline reviews, and performance feedback sessions.

·        Foster a collaborative, customer‑focused culture grounded in integrity, respect, and teamwork.

Revenue Growth & Sales Execution

·        Drive sales of vending machines, micro markets, parts, and service offerings through inbound and    proactive outbound efforts.

·        Own lead management, quoting, follow‑up cadence, and order conversion discipline.

·        Support promotions, product launches, and pricing initiatives in partnership with Sales, Engineering and      Marketing teams.

·        Identify upsell and cross‑sell opportunities across equipment, payment systems, and aftermarket

solutions.

Customer & Channel Support

·        Serve as a primary point of contact for distributors, operators, and smaller national or regional accounts.

·        Partner with field sales representatives to support account strategy, renewals, and expansion

·        opportunities.

·        Resolve customer issues related to pricing, delivery coordination, and order accuracy in a timely and professional manner.

·        Ensure a consistent, high‑quality customer experience from first contact through order fulfillment.

Pipeline, Forecasting & CRM Discipline

·        Maintain accurate CRM data, including lead status, opportunities, quotes, and forecasts.

·        Monitor pipeline health, conversion rates, and sales cycle times.

·        Provide regular reporting and insights to sales leadership on trends, risks, and opportunities.

·        Champion data‑driven decision‑making and continuous process improvement.

Cross‑Functional Collaboration

·        Work closely with Marketing on lead generation, campaigns, and inbound demand quality.

·        Partner with Operations, Supply Chain, and Customer Service to align on delivery timelines and customer

expectations.

·        Provide market feedback on customer needs, competitive activity, and product performance.

Qualifications

Required

·        5 years of inside sales experience, with at least 2 years in a sales leadership or supervisory role.

·        Experience selling equipment, durable goods, or B2B solutions (vending, foodservice, industrial, or route‑based industries preferred).

·        Proven ability to coach and develop sales teams to meet or exceed targets.

·        Strong CRM experience with disciplined pipeline and forecasting practices.

·        Excellent communication, organization, and problem‑solving skills.

Preferred

·        Experience in the vending, unattended retail, foodservice equipment, or distribution industries.

·        Knowledge of operator/distributor sales models.

·        Financial and analytical skills related to pricing, margins, and profitability.

·        Familiarity with inside/field sales collaboration models.

Key Performance Metrics

·        Inside sales revenue and gross margin attainment

·        Lead‑to‑order conversion rate

·        Quote follow‑up and cycle time

·        Pipeline accuracy and forecast reliability

·        Customer satisfaction and responsiveness

·        Team engagement, development, and retention