What are the responsibilities and job description for the Head of Marketing position at The Wilhite Law Firm?
Description
Exciting opportunity to join a top tier personal injury law firm and combine strategic planning with hands-on execution!
What You'll Do
What you'll bring:
$150,000 - $220,000
Exciting opportunity to join a top tier personal injury law firm and combine strategic planning with hands-on execution!
What You'll Do
- As the Head of Marketing, you will have ownership of the firm's marketing strategy, creative execution, advertising investments, brand development, market presence, social media, and community engagement
- Develop and execute the firm's annual marketing strategy
- Lead creative design initiatives including digital, print, outdoor advertising, video, collateral, and brand assets
- Own the firm's creative direction and ensure consistency of messaging, visual identity, and brand standards
- Oversee planning, negotiation, placement, and performance of media buys including television, radio, billboards, sponsorships, and community marketing initiatives
- Manage agency relationships, media vendors, production partners, designers, videographers, and consultants
- Oversee website content, social media strategy, digital presence, and reputation management
- Own the marketing budgets, advertising expenditures, and return on investment across marketing initiatives
- Analyze campaign performance, brand visibility, audience engagement, and marketing effectiveness
- Develop and maintain reporting dashboards, recurring reporting processes, vendor scorecards and provide regular marketing performance updates to executive leadership
- Support community engagement, sponsorships, events, public relations, and referral development initiatives
- Base Salary: $150,000 – $220,000k
- Medical, Dental, and Vision Insurance
- 401(k) with Company Match
- Unlimited Time Off – In your cover letter tell us your favorite vacation spot
- Dog-Friendly Campus
- Supportive Team Environment
- Hybrid role
- Friday Happy Hour
What you'll bring:
- Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or related field preferred
- Three (3) or more years of progressive marketing leadership experience
- Experience managing creative design, advertising campaigns, and media buying
- Strong understanding of television, radio, billboard, digital, and community-based advertising
- Experience overseeing creative development from concept through execution
- Strong project management, vendor management, and organizational skills
- Ability to balance strategic planning with hands-on execution
- Experience analyzing marketing performance and making data-driven decisions
- Experience within legal services, professional services, healthcare, or other service-based industries preferred
- Committed - fearless, driven, accountable, resilient
- Mindful – prudent, critical thinking, results oriented problem solvers
- Agile – continually improve, love to learn, flexible
- Collaborative – kind, authentic, FUN, team player who loves to win
$150,000 - $220,000
Salary : $150,000 - $220,000