What are the responsibilities and job description for the Founding Executive Director (New Private-Pay Assisted Living) – Brooklyn position at The W Group?
Job Title: Executive Director (Private Pay Assisted Living)
Location: Brooklyn, NY
Job Type: Full-Time | Exempt (Salary)
Schedule: Leadership role; includes some evenings/weekends as needed (especially during pre-opening/stabilization)
About Us
We’re opening a brand-new private-pay assisted living community in Brooklyn focused on elevated resident experience, hospitality-forward service, and a warm, high-accountability culture. No memory care. We’re looking for an Executive Director to lead the launch, build a high-performing team, and operate a community families are proud to choose.
The Role
The Executive Director is the operator of the building: accountable for overall operations, resident and family experience, team culture, compliance readiness, and financial performance. You will partner closely with Sales/Marketing to drive occupancy and reputation—ensuring the community is always “tour ready,” service standards are consistently high, and move-ins are operationally seamless.
What You’ll Do:
Leadership & Culture
Compensation: Competitive salary performance incentives (based on experience)
Benefits include: Medical/dental/vision, PTO, holidays, and growth opportunity
Apply
If you’re excited to lead a premium private-pay community and build something special from the ground up, we’d love to meet you.
Location: Brooklyn, NY
Job Type: Full-Time | Exempt (Salary)
Schedule: Leadership role; includes some evenings/weekends as needed (especially during pre-opening/stabilization)
About Us
We’re opening a brand-new private-pay assisted living community in Brooklyn focused on elevated resident experience, hospitality-forward service, and a warm, high-accountability culture. No memory care. We’re looking for an Executive Director to lead the launch, build a high-performing team, and operate a community families are proud to choose.
The Role
The Executive Director is the operator of the building: accountable for overall operations, resident and family experience, team culture, compliance readiness, and financial performance. You will partner closely with Sales/Marketing to drive occupancy and reputation—ensuring the community is always “tour ready,” service standards are consistently high, and move-ins are operationally seamless.
What You’ll Do:
Leadership & Culture
- Partner with the Talent Acquisition team to hire, develop, and retain a high-performing team across departments (resident services, dining, housekeeping, maintenance, activities, admin).
- Set expectations, coach performance, and create a hospitality-driven culture rooted in accountability and respect.
- Lead daily priorities, department head meetings, and cross-functional execution.
- Own the resident experience end-to-end: service standards, responsiveness, communication, and service recovery.
- Ensure programming, dining, cleanliness, and customer service align with a private-pay expectation.
- Maintain strong relationships with residents/families and resolve concerns quickly and professionally.
- Partner with Sales/Marketing on lead management, tour readiness, conversion, and move-in readiness.
- Participate in pipeline reviews, sales huddles, and community events that drive visibility and referrals.
- Build relationships with local referral partners and community stakeholders.
- Ensure the community operates in compliance with all applicable NY regulations and internal policies.
- Oversee documentation standards, safety practices, staffing coverage, and operational readiness.
- Maintain survey readiness at all times.
- Own expense discipline, labor management, vendor oversight, and budget performance.
- Monitor key business metrics and take action to improve results.
- 5 years of senior leadership experience in private-pay assisted living, senior living, hospitality-forward healthcare, or a comparable resident/customer service environment.
- Demonstrated success leading teams, driving operational excellence, and partnering with Sales to grow occupancy/revenue.
- Strong hiring, coaching, and performance management skills.
- High EQ executive presence: calm under pressure, polished with families, and decisive with teams.
- Comfort with budgets, labor management, vendors, and KPI-driven management.
- Pre-opening / stabilization experience is a strong plus.
- Must meet all required qualifications to serve in this leadership capacity within the community’s regulatory framework.
Compensation: Competitive salary performance incentives (based on experience)
Benefits include: Medical/dental/vision, PTO, holidays, and growth opportunity
Apply
If you’re excited to lead a premium private-pay community and build something special from the ground up, we’d love to meet you.
Salary : $140,000 - $175,000