What are the responsibilities and job description for the Director of Marketing position at The Virtual Prospecting Group?
Job Overview
A premium cannabis brand in Arizona is seeking a Director of Marketing to spearhead brand /retail marketing and go-to-market strategies.
Take ownership of customer engagement and commercial growth strategies, balancing immediate performance goals with long-term brand strength. You’ll oversee pricing initiatives, retention programs, and key partnerships while guiding a small, collaborative team focused on brand integrity and customer connection.
Qualifications
- Seasoned storyteller with 7 years shaping brands and marketing strategies—ideally in lifestyle, cannabis, or other high-touch consumer spaces.
- Natural leader who’s spent at least 3 years inspiring teams and nurturing strong relationships with partners, vendors, and collaborators.
- Growth-minded marketer who knows how to craft promotions and loyalty experiences that keep customers coming back for more.
- Comfortable with the numbers, blending creativity with data to guide smart, balanced decisions—Excel and Google Analytics are second nature.
- A clear, confident communicator who can rally executives and energize teams with equal ease.
- Grounded in learning, holding a bachelor’s degree (and maybe an MBA or other advanced study in your back pocket).
- Passionate about plant-powered living and deeply respectful of the compliance and care this evolving industry demands.
Job Type: Full-time
Pay: $120,000.00 - $135,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Relocation assistance
- Vision insurance
Work Location: In person
Salary : $120,000 - $135,000