What are the responsibilities and job description for the Director of Marketing position at New Frontier Immigration Law?
Director of Marketing
Why Apply to New Frontier Immigration Law
Join the New Frontier Immigration Law team and help change the lives of 1 million undocumented immigrants in the USA. Our mid-sized law firm in Phoenix, AZ is committed to humanitarian-based immigration and finding innovative solutions for seemingly impossible problems.
Are you ready to join one of the fastest-growing law firms in the US, where incredible opportunities await? Here, we don’t just offer a job: we provide an environment that challenges you to become the best version of yourself.
- Learn more about New Frontier Immigration here.
- Learn more about our CEO/Founder Hillary here.
- Learn more about our Core Values here.
The Marketing Director will lead a high-performing team and drive the next phase of brand growth and demand generation. This role will oversee a multi-million-dollar marketing budget and a diverse team responsible for building awareness, generating qualified leads, and strengthening our position as the nation’s leading firm in humanitarian immigration law.
The ideal candidate blends strategic vision with hands-on execution, thrives in a fast-paced environment, and leads with empathy and clarity.
Key Responsibilities
Strategic Leadership
- Develop and execute a comprehensive marketing strategy that supports firmwide revenue goals of $1.5M per month ($18M annually).
- Oversee a team of 5–8 marketing professionals, fostering an accountable, collaborative, and innovative culture.
- Partner with the CEO, Sales, and Operations leadership to align marketing investments with firmwide business objectives.
Budget & Performance Oversight
- Manage and optimize an annual marketing budget of $3–4 million, ensuring ROI and cost-effectiveness across channels.
- Lead full-funnel performance tracking and analytics to connect marketing KPIs directly to revenue outcomes.
- Produce and present marketing performance dashboards and insights to the executive team.
Campaign Development & Demand Generation
- Design and oversee multi-channel campaigns that generate 4,000–6,000 qualified leads per month.
- Leverage paid, organic, referral, and community strategies to expand reach and engagement.
- Oversee campaign testing, segmentation, and automation to maximize conversion and retention.
Brand & Thought Leadership
- Strengthen the firm’s brand identity and storytelling to position it as the trusted leader in humanitarian immigration law.
- Champion consistent brand messaging and creative excellence across all digital and offline platforms.
- Lead initiatives that highlight thought leadership and community impact.
Technology & Systems Oversight
- Oversee and optimize the firm’s marketing tech stack, including:
- HubSpot CRM & Marketing Hub (required)
- Google Ads / GA4 / Meta Ads Manager
- Call Tracking Metrics (for attribution and ROI)
- BirdEye (for reviews and reputation management)
- Microsoft Suite
- Social platforms: TikTok, Instagram, Facebook, YouTube, and LinkedIn
Required Qualifications
- Bilingual (Spanish/English) — Required; essential for authentic and inclusive communication.
- 10 years in marketing, with 3–5 years at a director or senior leadership level.
- Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth.
- Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting.
- Strong analytical mindset; able to translate marketing data into actionable business insights.
- Skilled at building and scaling teams, with a passion for coaching and developing talent.
Compensation
$126,000.00 - $164,000.00 per year
Job Type: Full-time
Language: English & Spanish (Required)
Work Location: In person (Glendale, AZ)
Salary : $126,000 - $164,000