Program Director of Enrollment Management Research & Analytics

Purpose of Position

This position is responsible for providing the estimation, modeling, and analysis necessary to develop, assess, and inform decisions for the Strategic Enrollment Plan (SEP) across both Enrollment Management and Student Success.

Essential Functions

• Focuses on ensuring data accuracy, accessibility, and operational support across the Enrollment Management (EM) Division.
• Deliver timely, accurate, and relevant data regarding the recruitment, enrollment, and retention of students to help the University achieve its strategic goals.
• Provide data administration expertise and work with all EM departments to ensure necessary reports and reporting tools are available for decisions related to undergraduate admissions, registration, scholarships, financial aid, and student services.
• Prepare executive summaries, reports, proposals, and written analysis regarding operational activities and services.
• Conduct, assess, and measure information from surveys and other sources to gain insights into underlying reasons, opinions, and motivations.
• This is a core function of the role, focused on using data to drive strategic student success and enrollment initiatives.
• Analyze and forecast trends in enrollment, admissions, and financial aid that are critical for university planning and decision support.
• Create multiple projections/predictive models and provide in-depth analysis of findings.
• Build models to predict student conversion, yield, and success rates across various segments and points in the recruitment funnel, enabling proactive student engagement.
• Identify factors highly correlated with student success (retention, graduation rates), engagement, and satisfaction to empower priority setting for university leadership.
• Serve a functional role in all reports, modeling, and analysis used to inform decisions across EM and the broader University.
• Involves internal and external partnerships to align data and research efforts with university-wide strategy.
• Partner with the Vice President for Enrollment Management and the Enrollment Management Leadership team to set priorities and goals for the comprehensive strategic enrollment plan.
• Provide independent leadership on collaborative projects and interactions with key partners, including OIT, University Analytics Office and Finance, and college and division business partners.
• Serve as a member of university-wide and campus/system-wide committees focused on enrollment planning, initiatives, data, research, data governance and information technology.
• Assemble cross functional teams (department heads, vendors, staff, faculty) to solicit cooperation and problem-solve.
• Work with campus partners and external vendors to ensure data integrity across various systems.
• Manages the daily function and long-term impact of the research and analytics team.
• Provide leadership and direct supervision of Data Analyst(s), including setting project guidelines, timelines, and staff assignments.
• Responsible for project management, prioritizing incoming requests, and analyzing the effectiveness of the office.
• Manage the unit by coordinating, planning, and overseeing operational procedures.
• Develop and equip staff to support changing technology, business, and reporting needs.
• Perform other duties as assigned.
  
  

Required Qualifications

• Bachelor's Degree in Data Analytics, Statistics, Economics, Mathematics, Computer Science, Information Systems, Educational Research, Higher Education Administration, Business Analytics, or a related field and eight (8) years of combined experience in the following: Performing predictive modeling, reporting, and analysis, experience with data analysis tools, leading independent projects, supervisory and/or leadership experience.
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.
  
  

Preferred Qualifications

• Master's Degree in Data Analytics, Statistics, Economics, Mathematics, Computer Science, Information Systems, Educational Research, Higher Education Administration, Business Analytics, or a related field.
• Experience working within the higher education enrollment funnel and processes.
• Demonstrated experience in developing and maintaining accurate and actionable enrollment or customer acquisition predictive models leveraging multiple, integrated data sources.
  
  

Knowledge, Skills & Abilities

• Understanding of predictive modeling techniques, statistical methods, and forecasting approaches.
• Familiarity with data governance, data integrity standards, and compliance considerations.
• Understanding of survey research methodologies and quantitative/qualitative analysis.
• Data analysis and statistical modeling skills.
• Strong written and verbal communication skills.
• Strong data visualization skills.
• Ability to translate complex analytical results into strategic recommendations that inform institutional decision-making.
• Ability to ensure accuracy, integrity, and confidentiality of sensitive data.
• Experience with enterprise student information systems, CRM platforms, data warehouses, business intelligence tools, statistical modeling software, and data integration technologies commonly used in higher education environments. (e.g. PeopleSoft Campus Solutions, Slate CRM, SQL, PS Query, Databricks)
• Strong interpersonal skills and the ability to effectively work in a collaborative and productive environment with campus stakeholders.
• Organization, problem-solving, and communication skills.
• Ability to work on multiple projects with competing deadlines with strong attention to detail.
  
  

Work Schedule

• Monday through Friday; 8:00am through 5:00pm
• Hybrid work environment (remote & in-office)
• Occasional travel (10%)
  
  

Benefits Information

Position is benefit eligible: Yes

We are proud to offer a comprehensive benefits package to our employees at the University.

https://www.uta.edu/hr/employee-benefits