What are the responsibilities and job description for the Communications Assistant for the Extension and Extended Campus position at The University of Texas at Arlington?
Job Summary
The Communications Assistant for the Extension and Extended Campus department serves as Communications Assistant supporting a variety of marketing and content creation needs across the division, with an expert focus on social media, digital storytelling, and brand alignment. This position plays a key role in amplifying the division’s message across platforms and assisting with the development of engaging, visually informed content.
Minimum Qualifications
The Communications Assistant for the Extension and Extended Campus department serves as Communications Assistant supporting a variety of marketing and content creation needs across the division, with an expert focus on social media, digital storytelling, and brand alignment. This position plays a key role in amplifying the division’s message across platforms and assisting with the development of engaging, visually informed content.
Minimum Qualifications
- Bachelor’s degree in communications, marketing, public relations, or an equivalent mix of education and relevant experience in similar role.
- Effective writing and editing skills with attention to detail, tone, and voice.
- Highly proficient in MS Office Suite and communication tools.
- Two (2) years of experience developing and managing content for social media platforms and digital marketing campaigns.
- Proficiency with social media management tools such as Hootsuite (or similar platforms) to schedule posts, monitor engagement, and track performance.
- Develop written marketing content for digital and print channels, with a primary emphasis on social media platforms (X, Instagram, Facebook, LinkedIn), newsletters, promotional campaigns, and email communications.
- Proofread and edit communications and marketing materials for tone, clarity, and alignment with UTA’s style guide, ensuring high-quality, error-free content.
- Collaborate with internal teams to brainstorm, plan, and execute engaging campaigns and content calendars that align with divisional goals and strategic priorities.
- Support division departments with tailored marketing and communication materials as needed, including flyers, announcements, and digital content.
- Assist with graphic design or collaborate with design professionals, offering content suggestions and reviewing visuals for clarity and message alignment.
- Maintain and update presentation materials and a digital content library, including statistical data, archival materials, and assets from division departments.
- Review and update web content across the division’s sites in partnership with web administrators, maintaining accessibility per university standards.
- Stay current on trends in digital marketing, social media strategy, and audience engagement.
- Performs other duties as assigned.