What are the responsibilities and job description for the Digital Marketing Specialist position at The University of Pittsburgh?
Digital Marketing Specialist
The Digital Marketing Specialist will temporarily support the digital marketing efforts of the Office of Admissions and Financial Aid (OAFA) during the Digital Marketing Manager’s planned leave. This role will work closely with the Director of Marketing Communications and the broader marketing team to execute strategic, data-driven digital campaigns across web, email/SMS, and paid media channels. The ideal candidate will be a collaborative, detail-oriented marketer with experience in digital content creation, SEO, website management, and marketing automation platforms (e.g., Slate).
Key Responsibilities:
Campaign Execution & Management
- Assist in planning and executing omnichannel marketing campaigns aligned with OAFA goals and under the direction of the director of marketing communication.
- Manage campaign timelines and deliverables using project management tools (e.g., AirTable).
- Support paid media initiatives, including vendor coordination and content recommendations.
- Contribute to email and SMS marketing efforts, including QA and deployment.
Website & SEO Support
- Maintain and update website content using CMS platforms (e.g., WordPress), ensuring alignment with SEO best practices.
- Monitor website performance using Google Analytics and recommend and implement improvements.
- Conduct keyword research and optimize content for organic search visibility.
- Collaborate with other teams to enhance user experience and site engagement.
Team Collaboration & Communication
- Work closely with internal stakeholders across OAFA and the University.
- Assist with proofreading, editing, and organizing digital content.
- Provide support to other marketing roles as needed.
Qualifications:
- Bachelor’s degree in marketing, communications, or related field.
- 2 years of experience in digital marketing, preferably in higher education.
- Proficiency in Content Management System (CMS) platforms. Preferably WordPress.
- Experience with Slate is a plus.
- Strong writing, editing, and communication skills.
- Detail-oriented with excellent time management and problem-solving abilities.
Additional Information:
This is a temporary position to cover personnel leave. The candidate must be flexible, proactive, and able to work independently while collaborating with a dynamic team. A passion for digital marketing and higher education is essential.
- Monday – Friday 8:30 – 5:00 ET work schedule with an hour for lunch (e.g., 7.5 hour work day; 37.5 hour work week).
- Mostly remote work: but will need to come into the office for equipment pick up and some scheduled training and events.
The University of Pittsburgh is an equal opportunity employer / disability / veteran.