Marketing Content Specialist

ABOUT US

Our philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travellers by combining an unbeatable mix of exceptional service and quality at great value.

As a global business with over 100 years of experience in the travel industry, our ethos of being ‘Driven by Service’, ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference.

OUR VALUES

• Driven by service
• An inherent passion for travel
• Commitment to our customers and to our people
• Commitment to social responsibility and our 5-year sustainability strategy

POSITION SUMMARY

The Marketing Content Specialist plays a critical role in shaping Brendan Vacations’ brand voice across all channels and audiences. This role is responsible for creating, editing and managing content for both B2B and B2C audiences, ensuring alignment with brand guidelines and business objectives. Working closely with the marketing, design, sales and operations teams, the Content Specialist leads the development of content strategies, copywriting and campaign execution that drive engagement, brand awareness and conversions.

KEY RESPONSIBILITIES

Copywriting & Content Creation

• Write and edit compelling content tailored for B2B and B2C audiences across multiple channels, including email, social, blog, web and print.
• Curate visual content from asset libraries including images that support the copy written for various projects.
• Develop content for collateral that supports trade efforts, including training tools, presentations, reference guides and ad-hoc marketing requests.
• Proofread content and collateral for accuracy, including grammar, spelling, product details and conditions.

Calendar & Project Coordination

• Maintain the social media calendar and support the development of the editorial calendar in conjunction with the Marketing Manager.
• Manage content-led projects from concept through delivery, including providing copy direction, collaborating with design and overseeing timelines in the project management system.

Social Media Content Management

• Produce content for Brendan’s social media channels, including videos, animated files and static images that align with the editorial calendar.
• Monitor and respond to comments across our social channels to foster engagement and build a positive brand community.
• Support content creation for paid social activity and assets.
• Track, analyse and report on social media performance to optimize future content and postings

Brand Alignment & Collaboration

• Serve as brand guardian, ensuring all content maintains tone of voice, embodies brand pillars and delivers on business objectives.
• Collaborate with marketing colleagues to evaluate content effectiveness, brainstorm ideas and recommend improvements for campaigns and procedures.
• Provide support for internal communications as needed.

ROLE SUCCESS CRITERIA

• Content Quality: Accuracy, clarity and consistency across all channels.
• Brand Alignment: Consistency with tone of voice, brand pillars and messaging guidelines.
• Project Delivery: Timeliness, accuracy and error-free execution of content projects.
• Campaign Performance: Contribution to metrics such as open/click-through rates, impressions, brand exposure and conversions.
• Collaboration & Feedback: Effective partnership with marketing, sales, design and operations teams.

KEY INDIVIDUAL TRAITS

• Adaptability: Demonstrates the ability to adjust effectively to changing environments, priorities, and challenges. Embraces new ideas and approaches with flexibility and openness.
• Attention to detail: Carefully reviews work to ensure accuracy, quality, and completeness. Adheres to rules and procedures.
• Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment.

YOUR EXPERIENCE AND EXPERTISE

• 2-3 years’ experience in a content, marketing or communications role, preferably in travel, tourism, retail or consumer brand sectors.
• Proven ability to write for diverse audiences and channels (B2B and B2C).
• Experience developing and executing content strategies across digital and print channels.
• Strong copywriting, editing and proofreading skills with keen attention to detail.
• Excellent organizational skills with a keen eye for detail and the ability to manage multiple projects simultaneously.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Familiarity with project management systems, content management systems, digital marketing platforms and reporting tools (e.g., Google Analytics, etc.) is a plus.
• Self-motivated, proactive, and adaptable with a collaborative team spirit.

TRAVEL & OTHER REQUIREMENTS

• Work Location: Hybrid (office & remote) in Costa Mesa, CA
• Travel: To Be Discussed