What are the responsibilities and job description for the Digital Content Creator position at The State University of New York?
Location: Albany, NY Category: Professional Positions Posted On: Wed Mar 18 2026 Job Description:
The State University of New York (SUNY) seeks a full-time Digital Content Creator to join the marketing team in the SUNY System Administration Office of Press and Communications. The Digital Content Creator will help develop a wide range of paid and organic marketing content, with an emphasis on engaging copy writing, graphics, and short-form video, to better reach potential SUNY students and other key audiences.
We are seeking a candidate who is passionate about marketing and social media and savvy in leveraging trends and emerging platforms to tell our story. This position will report to the Director of Strategic Marketing and work closely with colleagues across Press and Communications, as well as other departments and campuses, to create and curate multimedia content for SUNY's digital platforms.
This position is based in Albany and may require occasional travel to SUNY campuses across New York State.
Duties And Responsibilities
Required Qualifications:
SUNY System Administration Benefits
SUNY System Administration provides an outstanding and comprehensive benefits package to support you and your family through the many life changes you may experience while you work for SUNY. Our nationally recognized benefits include:
The State University of New York (SUNY) seeks a full-time Digital Content Creator to join the marketing team in the SUNY System Administration Office of Press and Communications. The Digital Content Creator will help develop a wide range of paid and organic marketing content, with an emphasis on engaging copy writing, graphics, and short-form video, to better reach potential SUNY students and other key audiences.
We are seeking a candidate who is passionate about marketing and social media and savvy in leveraging trends and emerging platforms to tell our story. This position will report to the Director of Strategic Marketing and work closely with colleagues across Press and Communications, as well as other departments and campuses, to create and curate multimedia content for SUNY's digital platforms.
This position is based in Albany and may require occasional travel to SUNY campuses across New York State.
Duties And Responsibilities
- Write and edit engaging, on-brand ad copy for SUNY marketing campaigns across a range of channels, including Facebook, Instagram, Snapchat, LinkedIn, Google, YouTube, streaming video, and others
- Research and write blog and web content to support SUNY's content marketing strategy
- Produce multimedia content, particularly graphics and short-form video, for SUNY's marketing campaigns in collaboration with colleagues in the Office of Press and Communications
- Produce high-quality content on deadline, sometimes with quick turnarounds in a fast-paced environment
- Assist with content curation and coordination with departments across SUNY System Administration as well as campuses
- Travel to campuses and other sites throughout New York State as needed to produce videos
- Research emerging marketing and social media trends to recommend new approaches
- Assist with SEO research to inform content marketing strategy
- Contribute proactively to creative brainstorming sessions and discussions
- Assist with responding to comments on social media ads
Required Qualifications:
- Associate or bachelor's degree in communications, marketing, English, journalism, or related field
- Minimum two years' experience producing content for marketing campaigns, social media, or other digital platforms as part of a team or organization, with associated work samples
- Thorough knowledge of social media platforms, trends, and best practices
- Basic knowledge of graphic design tools like Adobe, Canva, Figma, or similar
- Excellent writing skills
- Knowledge in utilizing analytical tools
- Keyword research
- Willingness to collaborate across departments, try new things, and pitch ideas
- Strategic thinking
- Salary is dependent on a variety of factors, including but not limited to, experience, education, training, and certifications. The range for this position is $54,000-$62,000 annually.
- The state title for this position is Staff Assistant (SL-2) and is part of the United University Professions Union.
- Excellent Benefit Package which includes: NYS health insurance, free dental and vision coverage, competitive retirement options, tuition assistance, parental leave at full pay, and generous vacation, sick, and holiday time. Generous amount of time off: 13 days of paid holidays per year; 15 days of vacation and 15 days of sick time accrued for the first year of employment. Then increases thereafter. Please see our UUP benefits summary for additional information.
SUNY System Administration Benefits
SUNY System Administration provides an outstanding and comprehensive benefits package to support you and your family through the many life changes you may experience while you work for SUNY. Our nationally recognized benefits include:
- Retirement: The choice between a fully funded pension plan and a self-driven defined contribution plan, along with two supplemental plans to increase your ability to save for retirement.
- Health Insurance: Several health insurance options at an affordable cost that provide full coverage without mandatory deductibles.
- Time Off: Paid time off with separate vacation and sick leave accruals up to 21 days a year for each category.
- Additional paid leave policy options for childbirth, adoption, elder care, and other family care situations.
- Flexible Working Arrangements: Flexible working arrangements, including hybrid schedules, are available depending on position.
Salary : $54,000 - $62,000