BEVERAGE MARKETING SPECIALIST

Summary:

Directs, oversees, recommends, and implements spirits selection including promotion and marketing for NHLC retail stores to enhance consumer purchasing while implementing and following all NH Liquor Commissions rules and policies.

YOUR EXPERIENCE COUNTS: Each additional year of approved formal education may be substituted for one year of required work experience and/or each additional year of approved work experience may be substituted for one year of required formal education.

Other information:

MINIMUM QUALIFICATIONS:

Education/Experience: Bachelor's degree and 4 years of experience OR equivalent combination of 8 years of education and experience after completion of high school. Education and experience must be in marketing, business administration and with at least 6 years of experience in the marketing and merchandising of alcoholic beverages and related products.

License/Certification: Valid driver’s license and/or have access to transportation for use in statewide travel.

Other Requirements: Must obtain and retain a passport for use in out-of-state and international travel.

Trainee Option: Not Applicable

PREFERRED QUALIFICATIONS:

NH Liquor Commission Retail Outlet Management experience.

Supervisory or managerial experience in retail liquor store operations.

Demonstrated ability with advising customers on products and/or conducting educational programs for consumers or vendors.

AFTER-HIRE REQUIREMENTS: None

CAREER ADVANCEMENT OPPORTUNITIES:

In-Band Advancement Available: Yes No

Criteria: None

Broad Group Level Advancement Available: Yes No

Criteria: None

DISCLAIMERS:

The supplemental job description lists the essential functions of the position and is not intended to include every job duty and responsibility specific to the position. An employee may be required to perform other related duties not listed on the supplemental job description provided that such duties are characteristic of that job title.

When applicable, the work of an employee in trainee status in this position shall be overseen by a fully qualified individual. An employee in trainee status shall meet the minimum qualifications within the period of time specified on the SJD, not to exceed one year of being hired into this position.

Responsibilities:

Evaluate and make recommendations for the selection of individual products for sale, negotiate purchases and pricing to keep in line with surrounding markets and increase profit margin. Observe and evaluate product performance and recommend the removal of nonperforming products.

Assist in formulating marketing plans from developing initial strategic and financial analysis in support of the NHSLC goals and financial policies produce final reporting identifying the outcome of the plan.

Identify and analyze consumer buying/ market trends. Recommend and formulate modifications to marketing plan and assess viability of existing programs based on those trends.

Recognizes that everyone we come into contact with is a customer and treat all with exceptional customer service, courtesy, respect, and the utmost professionalism.

Contact product representatives to maintain optimum sales and product availability within the guidelines prescribed by law.

Recommend merchandising techniques, events and related activities to promote statewide sales and increase consumer traffic flow in stores. Develop and conduct presentations to NHSLC retail personnel regarding how to utilize optimal selling techniques for a variety of spirits retail products.

Execute computer programming of spirits sales for the NHSLC stores.

Produce written content for NHSLC publications, website and social media.

Create, execute, oversee, and represent the NHSLC at special spirits events that take place during and outside of regular working hours. Represent the NHSLC in national and international trade trips, buying trips, NABCA trips and conferences.

Supervise marketing support personnel, solve personnel problems, oversees work methods and professional development, and write evaluations. Make recommendations for permanent positions; promotions; or disciplinary action.

Assist Wine Marketing Specialists as needed.

In addition, applicants are subject to a criminal background check and reference check.

For further information please contact HR@LIQUOR.NH.GOV

• TOTAL COMPENSATION INFORMATION

The State of NH total compensation package features an outstanding set of employee benefits, including:

HMO or POS Medical and Prescription Drug Benefits:

The actual value of State-paid health benefits and the amount of employee health benefit contributions may vary depending on the type of plan selected and the bargaining unit with which a position is associated.

See this link for details on State-paid health benefits:

https://www.das.nh.gov/hr/benefits.aspx

Value of State's share of Employee's Retirement: 12.87% of pay

Other Benefits:

• Dental Plan at minimal cost for employees and their families ($500-$1800 value)

• Flexible Spending healthcare and childcare reimbursement accounts

• State defined benefit retirement plan and Deferred Compensation 457(b) plan

• Work/life balance flexible schedules, paid holidays and generous leave plan

• $50,000 state-paid life insurance plus additional low-cost group life insurance

• Incentive-based Wellness Program (ability to earn up to $500)

Total Compensation Statement Worksheet:

https://www.das.nh.gov/jobsearch/compensation-calculator.aspx

Want the specifics? Explore the Benefits of State Employment on our website:

https://www.das.nh.gov/hr/documents/BenefitBrochure.pdf

https://www.das.nh.gov/hr/index.aspx

EOE

TDD Access: Relay NH 1-800-735-2964