What are the responsibilities and job description for the Marketing Coordinator and Program Support (SLCCC) position at The Salvation Army Eastern Territory?
Overview
The Marketing Coordinator and Program Support designs compelling year‑round programs and leads outreach and marketing to grow utilization of the Star Lake Lodge & Conference Center. The role owns program strategy, senior programs, and brand communications, and collaborates closely with the Complex Host & Program Coordinator to ensure smooth onsite execution and excellent guest experience.
Responsibilities
A. Marketing, Outreach & Growth (Owner)
- Design year‑round programming for diverse audiences (senior programs), including themes, schedules, activity menus, and chaplains program content.
- Translate organizational mission and guest feedback into program improvements and pilots.
- Produce run‑of‑show packets and pre‑briefs for CHPC and department heads (48–72 hours before group arrival).
B. Senior Programs Leadership (Owner)
- Lead planning and supervision for Senior Citizen Summer Retreats; coordinate with Divisional Older Adult Ministries.
- Establish outcomes (spiritual life, fellowship, wellness) and align staff/volunteers and chaplaincy content.
C. Program Strategy & Development (Owner)
- Build and execute a marketing plan with Divisional Development: messaging, seasonal campaigns, social media, newsletters (Spring/Summer/Fall‑Winter), presentations to churches/senior centers/service clubs.
- Maintain CRM/user‑group database, direct sales outreach, and pipeline reporting.
- Develop promotional collateral and identity wear in coordination with DO/Development.
D. Guest Experience & Partnerships (Co‑Owner)
- Collaborate with Housekeeping, Food Service, and Facilities to close experience gaps and reflect updates in marketing.
- Support divisional events/programs as needed (content/hosting for VIP/donor moments).
E. Data, Reporting & Benchmarks (Owner)
- Set and track KPIs with DO (e.g., inquiries, conversions, occupancy by season, social reach, satisfaction).
- Provide data to Program Coordinator/Registrar for monthly stats; publish post‑season reports with recommendations.
F. Hosting & Representation (Support)
- Serve as secondary host during major or strategic events, partnering with CHPC who leads onsite operations.
- Represent SLCCC with external partners, donors, and new user groups.
COLLABORATION & INTERFACES
- Primary partner: Complex Host & Program Coordinator (handoffs, run‑of‑show, onsite feedback loop).
- Key interfaces: Registrar, Housekeeping Supervisor, Facilities Director, Food Service Manager, Divisional Development, Divisional Older Adult Ministries.
SEASONALITY & SCHEDULE
- Sept–May: Emphasis on marketing, outreach, and pipeline growth; strategic program design.
- Jun–Aug: Emphasis on program delivery leadership and presence with seniors, with CHPC leading onsite logistics.
Qualifications
- Bachelor’s degree in Recreation/Program Administration, Communications/Marketing, Nonprofit Management, or equivalent experience.
- 2–3 years in program development, events, marketing, or hospitality/nonprofit work.
- Strong planning, communication, and project management; proficiency with Microsoft 365 and social tools.
- Able to work cross‑functionally and communicate with diverse groups.
- Valid driver’s license; ability to work flexible hours; meet standard physical requirements for events.
- Willingness to support and uphold the Mission of The Salvation Army and represent the organization professionally.
Salary : $65,000