Regional Marketing Specialist

Regional Marketing Specialist

Duration: 1 Year

Remote but will travel for 1-2 days, twice a month

CST or MST Only and within 1 hour of a major airport

Pay/W2 - $40.00

Role Overview:

The Sage Groups’ Client is seeking a Regional Marketing Specialist that supports the planning and execution of integrated marketing programs that drive pipeline, engagement, and revenue in the AMER region. Partnering closely with the Regional Revenue Marketing Managers, Sales team members, and cross-functional Marketing teams, this role helps land and scale programs that build developer and buyer engagement and accelerate deals across priority accounts.

You are a detail-oriented, execution-focused marketer who enjoys coordinating campaigns, managing logistics, and using data to continuously improve program performance.

Key Responsibilities:

Campaign & Program Execution

• Support execution of regional marketing programs (e.g., Executive Roundtables, Developer Days, Architect Days, design reviews, product webinars, third-party events, partner activities).
• Coordinate program logistics, including invites, landing pages, email promotions, audience lists, and follow-up work?ows in partnership with Marketing Operations.
• Localize global campaigns and assets for the region, ensuring relevance to local industries and personas.

Sales & Regional Alignment

• Work closely with sales team members to align programs to regional priorities, target accounts, and routes to revenue.
• Help maintain and communicate a regional marketing calendar, so GTM teams understand near-term and upcoming programs.
• Provide Sales with campaign overviews, talking points, and follow-up content to maximize conversion from events and campaigns.

Data, Reporting & Insights

• Pull and organize campaign and regional performance data (e.g., registrations, attendees, MQLs, opportunities, pipeline) from Tableau, CRM, and marketing dashboards to support monthly/quarterly reviews.
• Help analyze trends by program, account segment, and sub-region to identify what’s working and where to iterate.
• Maintain accurate tagging and documentation to measure programs consistently across the region.

Stakeholder Communication & Enablement

• Draft internal program briefs, Slack updates, newsletters, and recaps to keep GTM stakeholders informed of marketing plans and results.
• Partner with design, content, DevRel, and events teams to ensure assets and experiences align with brand and program goals.
• Capture and share best practices and learnings from programs that can be replicated across regions.

Operational Excellence

• Support regional planning cycles by helping with retrospective performance pulls, Key Growth account analysis, and draft slides for regional marketing plans.
• Help manage regional tools and resources (e.g., SWAG portal, event materials, program templates, planning guides).
• Ensure all programs follow established processes, SLAs, and brand/approval guidelines

Qualifications:

• 2–4 years of experience in B2B marketing, ?eld marketing, demand generation, or events; technology/SaaS experience preferred.
• Hands-on experience supporting campaigns or events (email, webinars, field events, or partner programs) from planning through reporting.
• Comfort working with CRM and marketing tools (e.g., Salesforce, Marketo/HubSpot/Eloqua, webinar platforms, or similar) and pulling basic performance reports.
• Strong project management and organization skills; able to manage multiple programs and deadlines in a fast-paced environment.
• Clear written and verbal communication skills, with the ability to synthesize information for Sales and cross-functional partners.
• A data-guided mindset and curiosity to understand what’s driving results and how to improve.

Preferred Experience:

• Experience supporting regional or account-based marketing motions (1:1, 1:few, 1:many) with Sales or Customer Success teams.
• Familiarity with account segmentation (e.g., strategic, key growth accounts) and working from planning templates and functional plans.
• Exposure to developer or technical audiences (developers, architects, ITDMs) a plus.

What Success Looks Like:

• Regional programs launch on time, on brief, and on budget, with smooth execution.
• Clear improvements in pipeline contribution, in?uenced revenue, and engagement from regional programs.
• Strong satisfaction and trust from regional Sales leaders and GTM partners.
• High-quality, consistent documentation and reporting that feeds into regional and functional planning.