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Senior Living Sales Counselor/Associate

The Providence Fairfax
Fairfax, VA Full Time
POSTED ON 10/23/2025 CLOSED ON 12/22/2025

What are the responsibilities and job description for the Senior Living Sales Counselor/Associate position at The Providence Fairfax?

Are you ready to embark on an extraordinary career journey? Join our dynamic, innovative team at the forefront of revolutionizing the senior lifestyle industry! We’re passionate about putting residents first and surpassing their wildest expectations with unparalleled quality. Our best-in-class communities redefine luxury—think the coziness of home paired with the extravagance of a country club, all elevated by cutting-edge care services. Apply now and become part of a team that redefines excellence every single day, in every possible way!

**What’s in it for YOU?**  

We’ve got an irresistible lineup of perks designed to make your career as rewarding as it is fulfilling:  

  •  Flexible Schedules – Work-life balance? We’ve got you covered!  
  •  Daily Pay – Get paid when you want, on your terms!  
  • Top-Tier Benefits – Comprehensive Medical, Dental, Vision, Life, Disability, and supplemental options to keep you thriving.  
  • 401(k) Retirement Plan – Secure your future with confidence.  
  • Paid Time Off – Recharge and enjoy the time you deserve.  
  • Employee Assistance Program – Support when you need it most.  
  • Recognition & Reward Programs – Your hard work won’t go unnoticed!  
  • Referral Bonus Program – Bring your friends along and get rewarded!  

We’re proud to be an Equal Opportunity Employer, fully committed to the Americans with Disabilities Act. We provide reasonable accommodations to qualified individuals and warmly encourage prospective team members to explore potential accommodations with us. Your dream career awaits—apply today!

On top of our already incredible benefits, here are more reasons to join our team:

  • Lucrative Commission Plan – Earn top-tier pay while unlocking unlimited earning potential through our exciting commission structure. Your hard work pays off—literally!

    POSITION SUMMARY

    The Senior Living Sales Counselor is a sales professional who presents and sells the Community lifestyle to the prospective resident – from initial lead through closing – leading to deposits and gains in occupancy.  This individual is responsible for meeting with prospective residents through telephone contact, personal appointments and will apply effective sales techniques which include a thorough discovery process, consultative and relational selling practices. 


    This effort includes both conducting and monitoring measurable sales goals for calls, appointments, event attendance, deposits and occupancy for the community. The Senior Living Sales Counselor is responsible for achieving (meeting or exceeding) reservation and move-in goals which advance occupancy for the Community.  


    PRIMARY RESPONSIBILITIES

    The following duties are normal for this position.  This list is not to be construed as exclusive or all inclusive.  Other duties may be required and assigned.

    Generate sales referrals from potential resident and community contacts

    Respond to requests for information in a timely manner

    Provide accurate reports to all appropriate parties

    Maintain regular contact with existing leads and prospects

    Achieve the Community sales and move in goals

    Exceed hospitality and service standards

    Follow the Sales Process

    o Prospecting

    • Interact with all leads whether provided through advertising, public relations, referral, or personal contact and to turn those leads into depositors and residents of the Community through the use of professional selling skills including but not limited to outbound sales calls, in-person sales presentations, event participation, and group presentations
    • Greet all visitors pleasantly and professionally presenting a very positive image for the Community
    • Address specific customer preferences and priorities to guide them to commitment
    • Connect with a sufficient volume of leads and prospects by phone daily to create the velocity of sales needed to meet established goals
    • Maintain CRM database effectively and in a timely manner with all inquiries

    o Discovery process

    • Skillfully interview prospects or their representatives to ascertain how the Community will meet their needs
    • Know and be able to explain the benefits of residing at the Community
    • Record all information obtained during the interview process and accurately input data in the CRM database

    o Presentations

    • Conduct effective sales presentations that inspire customers to take the next step in the sales process

    o Closing Skills 

    • Influence closing through sales messages, presentation techniques, facilitation methods and relationship management

    o Retention

    • Execute thorough follow through to be able to retain all sales and move prospects forward to move-in
    • Maintain prospect relationships through consistent communications by phone, mail, email, 1:1 contact

    o Data Management and Tracking the Customer Journey

    • Operate CRM database and possess strong computer proficiency
    • Maintain effective hot lead list which provides forecasting opportunities to know and reach monthly sales goals

    o Marketing

    • Know the procedures followed in lead fulfillment and lead tracking to advance a prospect in the sales process

    o Training and Development

    • Strive for constant improvement in selling skills through attendance at sales training meetings and through the reading of motivational and sales-oriented materials
    • Remain informed about the local real estate market, the customer profile in your market, competitor communities, industry trends and customer trends
    • Build trust and strong cross functional relationships within the Community and operational structure

    Operate CRM database.

    Utilize existing resident, depositor and lead contacts to generate additional leads by prospecting for referrals.

    Act professionally and honestly at all times in the representation of the Community concept of senior living.

    Other duties as assigned by Supervisor.


    QUALIFICATIONS

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skills, and abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    EDUCATION AND EXPERIENCE REQUIRED

    Business Administration, Marketing, Finance or English Bachelor Degree, or equivalent experience.

    Proven sales experience.

    At least one year in marketing/sales in senior living setting preferred.


    The employer is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with the employer.

    Salary.com Estimation for Senior Living Sales Counselor/Associate in Fairfax, VA
    $101,364 to $136,414
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