Sales Counselor

Sales Counselor - Modena Reserve at Bethesda

Love to make a difference in the lives of seniors?

At Solera Senior Living, we are guided by our Core Values—Compassion, Communication, Commitment, and Creativity—in everything we do. We are seeking a Sales Manager to support occupancy growth at Modena Reserve at Bethesda, A 102 unit, established provider of Independent Living, Assisted Living and Memory Care in Bethesda, MD.

This role is ideal for a relationship-driven professional who enjoys guiding prospects and families through the decision-making and move-in process while creating a welcoming, professional experience.

What Solera Offers You

• A growing company with opportunities for career advancement
• Immediate pay access — no more waiting for payday
• Tuition reimbursement to support your professional growth
• Comprehensive medical benefits with discounted gym memberships
• Dental, vision, life, and disability insurance
• 401(k) retirement plan
• Paid holidays and paid time off
• Employee Assistance Program (EAP)
• Perks and employee discount programs
• Supportive, team-oriented workplace culture
  
  

Position Overview

Through a combination of marketing and sales efforts, the Sales Counselor supports the Director of Sales & Marketing by generating, managing, and converting leads to achieve budgeted occupancy targets. This role assists with tours, follow-up, move-in coordination, and referral development while maintaining a strong presence inside the community and within the local market.

Key Responsibilities

Sales & Occupancy Support

• Partner with the Executive Director to move prospects through the sales process
• Generate and convert qualified inquiries, referrals, tours, and move-ins
• Utilize Solera sales methodologies to achieve targeted closing ratios
• Accurately represent the community’s services, amenities, and pricing
  
  

Lead Management & Follow-Up

• Respond promptly to incoming inquiries and conduct consistent follow-up
• Enter and maintain accurate lead and activity data in the CRM
• Track referrals, inquiries, tours, and outcomes
  
  

Referral Development & Outreach

• Build and maintain relationships with local referral sources
• Participate in networking events and community outreach
• Maintain an outside referral database and meet weekly contact goals
  
  

Tour Readiness & Community Presentation

• Monitor model and respite rooms daily to ensure tour readiness
• Conduct morning walk-throughs to ensure common areas are show-ready
• Assist with staging and presentation of model spaces
  
  

Marketing & Reporting Support

• Assist with weekly marketing and occupancy reporting
• Support Competitive Market Analyses as requested
• Assist with social media and local marketing initiatives
• Participate in stand-up meetings and cross-department collaboration
  
  

Events & Team Support

• Assist with setup and breakdown of marketing and special events
• Maintain a positive, professional image in all interactions
• Promote teamwork and collaboration across departments
  
  

Required Qualifications & Experience

• Associate’s degree in Communications, Marketing, Public Relations, or related field preferred (or equivalent experience)
• 1–2 years of experience in senior living, healthcare, hospitality, or sales preferred
• Strong verbal and written communication skills
• Comfortable presenting to individuals and groups
• Organized, detail-oriented, and results-driven
• Ability to spend part of the workweek marketing and selling outside the community
• Proficiency with basic office and CRM systems
  
  

Solera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

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