Marketing Manager

EMPLOYER: Practice Growth Institute

REPORTS TO: Andrea Lansford

SUMMARY: We are seeking a skilled and proactive Sales & Marketing Collateral Specialist to assist with the creation, administration, and management of internal and external collateral for our products, events, and service offerings. The ideal candidate will have a strong background in marketing and sales messaging and content development. They will have knowledge and skills to produce a monthly magazine. The ultimate goal is to generate New Members.

DUTIES AND RESPONSIBILITIES:

• Publish 10-12 Magazines to generate leads per year
• Support the creation of internal sales and marketing services collateral for Sales Team, partners and customers
• Own collateral for coaching products, events, and team trainings
• Curate and add new collateral to website, sales resource library, landing pages, etc.
• When needed, participate in creating copy and collateral for delivery sequences and marketing campaigns
• Oversee the proofing process ensuring that all aspects have been checked for accuracy, grammar, and cohesiveness.
• Provide basic administrative duties including scheduling meetings, tracking results, file management, payment of vendors, etc.
• Initiate and maintain communication with clients (fax, email, mail, phone).
• Run reports, sort data, listen to inbound calls and initiate communication using database.
• Work with copywriters, designers, transcriptionists, printers, and mail houses among other vendors.
• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
• Take content delivered by the Owner of the Company and re-package that content in other outputs including the magazine, monthly content mailer, future event content, other articles, emails, product development, and other outbound communication devices.
• Help develop and write communications as well as other projects that will vary including emails, content mailers, event and product related materials, and other outbound communications
• Act as the project manager for all pieces; coordinating all parties including the employees of the company, the Owner of the company, and all vendors and other resources necessary.
• Innovate and look for inspiration for updates and new things for all collateral.
• Facilitate the process of getting digital versions created.

KEY PERFORMANCE INDICATOR:

• New Members
• Marketing Spend

QUALIFICATIONS & REQUIREMENTS:

• Knowledge and proficiency in Microsoft Office programs (Excel, Outlook, Power Point, Word).
• Comfortable with computers and technology.
• Experience in print design or knowledge of design aesthetics a plus
• Database management and/or marketing related applications experience a plus.
• Ability and skill in collaborating with different levels of staff to complete required tasks.
• Strong organizational skills and confident decision-making abilities.
• Excellent verbal and written communication skills. Professional
• Must be self-motivated and able to work independently. Fast learner.
• Strong attention to detail and follow-through.
• Punctual and dependable.
• Ability to prioritize, handle multiple tasks efficiently, and adapt and react quickly to changes and deadlines.