What are the responsibilities and job description for the New Business Development Account Executive position at The Post and Courier?
Position Description: New Business Development Account Executive for sales is responsible for selling multi-media advertising for Post and Courier and other Evening Post Publishing brands and their suites of print and digital products. The position will be focused entirely on generating new advertising clients through our print and/or digital solutions, seeking a minimum advertising commitment of three months. This position is a sales hunter who enjoys prospecting, cold-calling, conducting needs analyses and presenting long term advertising solutions that best fit the respective clients goals and objectives. Little account management work is required. This AE should be a strong digital seller and continually seek out additional training and learning opportunities around the digital marketplace.
Job Responsibilities:
Regularly required to sit for long periods of time; close eye work on computer screen; required to stand, walk, reach with hands and arms, bend and stoop; light to moderate lifting 15-30 pounds. Must be able to drive, walk and work outside, walk and carry computer and sales materials on multiple sales calls each day
The worker is frequently subject to inside environmental conditions, which provide protection from weather conditions but not necessarily from temperature changes, and is sometimes subject to adverse outside environmental conditions.
Local travel is required.
Job Responsibilities:
- Achieve assigned sales goals by securing advertising agreements including The Post and Courier and Evening Post Publishing's print products, special sections/initiatives, O&O digital offerings, digital agency services, and event sponsorship opportunities.
- Achieve new business AE SOPs ensuring sales pipelines remain full and progressing.
- Identify and call on active and inactive advertisers.
- Achieve and grow active account goals.
- Focus on digital advertising revenue growth through prospecting, digital-focused C.N.A.s and continual digital training.
- Generate new business and grow active accounts; increase average revenue per transaction.
- Generate and follow-up on sales leads; identify key decision makers.
- Conduct needs analysis meetings with advertising clients; become familiar with their business goals and objectives, to in turn then recommend customer centric solutions.
- Develop customer proposals that are focused on providing clients long-term solutions that will positively impact their business
- Organize white-board sessions with internal staff to brainstorm product recommendations and strategy for prospective and current clients.
- Manage acquired accounts with the support of ARS team
- Share digital reporting with digital clients consistently.
- Work closely with in-house product champions to learn all available products well.
- Communicate effectively with advertising clients as well as within the sales team and other departments within the company.
- Serve on strike team as needed to sell into new markets and/or company initiatives
- Log all sales activity and opportunities into Hubspot CRM
- Attend relevant sales and strategy meetings as assigned.
- Perform other duties as requested by management.
- College degree or equivalent sales experience.
- 1-3 years of sales, marketing or related experience. Experience in media sales is preferred.
- Proven success in developing new business and managing salesy cycle from generating leads to closing deals.
- Motivated individual with a hunter mentality and a thorough understanding of both traditional and digital media
- Strong persuasive oral and written communication skills
- Strong time management and organizational skills
- Strong presentation skills, interpersonal, problem solving and customer service skills
- Self-starter with a get it done attitude with the ability to multi-task
- Positive, professional demeanor, strong work ethic and passion for the job and its opportunities
- Comfortable cold-calling
- Knowledge of CRM software
- Proficiency in the Microsoft Office suite; including Word, Excel, and PowerPoint
Regularly required to sit for long periods of time; close eye work on computer screen; required to stand, walk, reach with hands and arms, bend and stoop; light to moderate lifting 15-30 pounds. Must be able to drive, walk and work outside, walk and carry computer and sales materials on multiple sales calls each day
The worker is frequently subject to inside environmental conditions, which provide protection from weather conditions but not necessarily from temperature changes, and is sometimes subject to adverse outside environmental conditions.
Local travel is required.