Multimedia Sales Executive

In this role, you will serve as a Multimedia Sales Executive within our advertising team. The sales executive is responsible for selling multimedia advertising into Aiken Communication's portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.

Responsibilities:

• Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through consistent outbound sales activity and in-person meetings
• Serve as an outside seller by conducting need analyses, presenting in-person sales proposals, and holding regular client meetings to drive revenue growth
• Collaborate with clients to develop recruitment advertising strategies, leveraging multiple platforms, such as online job boards, social media, print media, and targeted digital campaigns.
• Focus will be on acquisition of new business and/or long-term contracts
• Achieve assigned monthly sales goals by upselling, prospecting, and developing new business opportunities
• Participation in sales of specialized or targeted products, such as sticky notes, magazines, digital advertising, search engine marketing, etc.
• Growing number of active accounts within the assigned territory or client list
• Increase financial investment per client over a period of time
• Generate and follow-up on sales leads; identify key decision makers
• Create multimedia advertising proposals for prospective customers as needed
• Collaborate with product specialists in presenting needs-based solutions to clients
• Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
• Track all prospecting efforts and sales in Hubspot CRM tool
• Develop detailed and customized sales plans for clients to meet individual business goals and growth objectives
  
• Attend staff and sales team meetings as required
• Represent Aiken Communications and The Post and Courier at company events or at community events and/or networking opportunities as needed
• Perform other duties as requested by management
  
  

Requirements:

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience
• 1-2 years' experience in sales, preferably in recruitment advertising, digital media, or a related field
• Dependable transportation and a valid South Carolina driver's license and proof of insurance.
• Strong understanding of digital advertising, recruitment strategies, and the talent acquisition landscape. Proven track record of excellence in sales/sales support
  
  
  

Knowledge, Skills and Abilities:

Strong and persuasive verbal and written communication skills

• Strong ability to handle objections and negotiate effectively
• Proven adaptability in dynamic, fast-paced environments
• Excellent time management and organizational skills
• Strong presentation skills, interpersonal, problem solving and customer service skills also required
• Proficiency in the Microsoft Office suite; including Word, Excel, and PowerPoint
  
  
  

Physical Requirements: Close eye work, continuous sitting, constant walking, standing, light to moderate lifting 15-30 pounds (per safety policy).