Marketing & Events Manager

The Point Restaurant Group is a family-owned hospitality company with two Maryland restaurants (Towson & Fells Point), a thriving catering division, and a mobile bar business. Known for bottomless brunches, trivia nights, creative menus, and unforgettable events, we’re all about creating buzz and building community through food, drinks, and experiences.

We’re seeking a Marketing & Events Manager who’s equal parts strategist, storyteller, and event enthusiast. This role is perfect for someone who loves hospitality, thrives on creativity, and knows how to turn marketing ideas into results. You’ll work closely with ownership to develop campaigns, promote events, and grow our brand presence both online and offline.

Position Summary

As The Point’s Marketing & Events Manager, you’ll be the creative engine behind our marketing campaigns, events, and brand storytelling. From social media magic to event promotion, community partnerships, and paid advertising, you’ll wear many hats—but always with a focus on driving guest traffic, building brand loyalty, and keeping The Point at the center of the conversation.

Key Responsibilities

Marketing Strategy & Brand Building

• Develop and execute marketing strategies that grow awareness and drive sales for restaurants, catering, and mobile bar services.
• Build seasonal marketing calendars and budgets; track and report on campaign performance.
• Ensure all campaigns and creative assets align with The Point’s brand voice and style.

Digital & Social Media

• Manage and grow our social media presence across Instagram, Facebook, TikTok, and other platforms.
• Create engaging, on-brand content (photo, video, reels, stories) to highlight events, specials, and guest experiences.
• Oversee email marketing, website updates, SEO, and Google listings to boost visibility and engagement.
• Approve and oversee all digital messaging and creative to ensure consistency.

Events & Promotions

• Plan and promote in-house events (trivia nights, brunch parties, holiday campaigns, DJ nights) and collaborations with sponsors, vendors, and partners.
• Coordinate event marketing, including flyers, social media, press, and digital ads.
• Provide on-site event support, capturing content and ensuring guest engagement.

Community & Partnerships

• Build and maintain relationships with local influencers, media outlets, and community groups.
• Develop cross-promotional partnerships with local businesses, universities, and organizations.
• Represent The Point at trade shows, networking events, and community activities.

Advertising & Creative Assets

• Oversee design requests and production of menus, signage, collateral, and promotional materials.
• Manage paid advertising campaigns (digital, social, and local radio/print) with a focus on ROI.
• Coordinate photography/videography for events and campaigns.

What We’re Looking For

• 2 years of marketing experience, preferably in restaurants, hospitality, or events.
• Social media and digital marketing expertise (Instagram, Facebook, TikTok, Google, Yelp).
• Knowledge of Google Analytics, Google Ads, and SEO best practices.
• Project Management/CRM Monday.com, Asana or equivalent
• Content scheduler: Hootsuite or simalar
• Email blast: Mailchimp or Constant Contact
• Strong event planning and promotion skills.
• Excellent communication, organization, and creative thinking.
• Outgoing, personable, and comfortable being “the face” of The Point at events.
• Bonus: restaurant/serving/bartending experience—understanding guest flow and vibe