What are the responsibilities and job description for the Data Analyst position at The Philadelphia Inquirer?
The Philadelphia Inquirer is an exciting place to build a career in journalism and analytics. Our integrated digital and print platforms form the Philadelphia region’s largest media network and we’re focused on deepening our connection with the communities we serve.
Our Data and Insights team is looking for a Data Analyst who’s eager to support our newsroom, product, advertising, and marketing teams by using data to drive audience growth, engagement, and revenue.
This role will work alongside other analysts to analyze content performance, audience engagement, subscription trends, and advertising effectiveness to inform decision-making across the organization.
What You’ll Do
The Philadelphia Inquirer is the media brand of record in Philadelphia and the region, and the largest news media organization in the state of Pennsylvania. A daily habit for almost 200 years, The Inquirer delivers Pulitzer Prize-winning news, sports, food, and lifestyle journalism multi-platform: Inquirer.com, Inquirer newspaper, e-editions, apps, newsletters, social, video, podcasts, and live events, generating 15M monthly impressions. Locally owned and headquartered in Philadelphia, no media brand is more deeply connected to the city or better understands what drives it. Our influence also extends across key drive markets, including Pennsylvania, New Jersey, Delaware, and New York, as well as to Philadelphia expats who live across the country and root for the Eagles, Phillies, Sixers, Flyers, and the Union.
The Inquirer is an equal opportunity employer for all regardless of race, ethnicity, religion, national origin, gender identity, sexual orientation, age, disability, veteran status, and any other category protected by federal, state and/or local law.
Our Data and Insights team is looking for a Data Analyst who’s eager to support our newsroom, product, advertising, and marketing teams by using data to drive audience growth, engagement, and revenue.
This role will work alongside other analysts to analyze content performance, audience engagement, subscription trends, and advertising effectiveness to inform decision-making across the organization.
What You’ll Do
- Use GA4 Data, Chartbeat, and other tools to surface real-time insights and trends
- Track and analyze website traffic, reader behavior, and content performance using Google Analytics and similar tools.
- Build and maintain dashboards that help teams quickly understand what’s working (and why)
- Write and optimize SQL queries in BigQuery to pull clean, reliable datasets for analysis
- Translate analytics into action (clear recommendations, not just charts)
- Support goal setting activity by providing baseline data
- Work with Advertising teams as needed to assess ad performance, reader demographics, and campaign effectiveness and find optimization opportunities
- Help improve measurement by documenting definitions, metrics, and best practices across teams
- Support data governance policies and controls
- Contribute to an inclusive and positive work environment
- 2 years of experience in media/publishing in audience and or engagement analytics analytics, or a related analytics heavy role (required)
- Newsroom exposure (experience supporting a content creation environment)
- Experience with web analytics tools (like Google Analytics), a data warehouse (like BigQuery), dashboarding (in Looker Studio, Tableau, Power BI, or similar), and a newsroom-specific analytics tool (like Chartbeat, Parsely or Marfeel). Newsletter Tools a plus (SailThru, Campaign Monitor)
- Strong data skills: Strong SQL skills for data exploration - pull queries, complex joins
- Strong communication skills: able to translate data into clear, practical takeaways for non-technical stakeholders
- Curious and proactive: asks good questions, spots patterns, and looks for opportunities to improve how we measure and learn
- Good judgment under deadline: can prioritize quickly and deliver accurate insights when timing matters
- Detail-oriented and disciplined: validates data, documents assumptions, and cares about consistency in metrics and definitions
The Philadelphia Inquirer is the media brand of record in Philadelphia and the region, and the largest news media organization in the state of Pennsylvania. A daily habit for almost 200 years, The Inquirer delivers Pulitzer Prize-winning news, sports, food, and lifestyle journalism multi-platform: Inquirer.com, Inquirer newspaper, e-editions, apps, newsletters, social, video, podcasts, and live events, generating 15M monthly impressions. Locally owned and headquartered in Philadelphia, no media brand is more deeply connected to the city or better understands what drives it. Our influence also extends across key drive markets, including Pennsylvania, New Jersey, Delaware, and New York, as well as to Philadelphia expats who live across the country and root for the Eagles, Phillies, Sixers, Flyers, and the Union.
The Inquirer is an equal opportunity employer for all regardless of race, ethnicity, religion, national origin, gender identity, sexual orientation, age, disability, veteran status, and any other category protected by federal, state and/or local law.