Part Time Event and Social Media Coordinator

Key Responsibilities

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  Event Planning and Management
• Coordinate, plan, and execute local events (in-store promotions, community outreach, brand partnerships, educational seminars, launch parties, and pop-ups).
• Manage event logistics including venue setup, staffing, permits, vendor coordination, budgeting, RSVP tracking, and post-event debriefs.
• Collaborate with compliance to ensure all events meet state and local advertising and product promotion guidelines.
• Represent the brand at events, greeting attendees, answering questions, and collecting feedback and lead information.
• Track event performance (attendance, engagement, leads, sales impact) and prepare post-event reports.

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  Social Media Strategy and Content
• Develop and implement a cross-channel social media calendar (Instagram, Facebook, TikTok, X/Twitter, YouTube, and emerging platforms as appropriate).
• Create engaging, compliant content including posts, stories/reels, captions, and short videos showcasing products, events, staff, and community initiatives.
• Monitor engagement, respond to comments/messages in a timely and brand-consistent manner, and grow follower base.
• Collaborate with marketing and compliance to ensure all content adheres to platform policies and local/state regulations for cannabis promotions.
• Track metrics (engagement, reach, follower growth, website traffic, and conversion) and report insights.

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  Campaigns and Promotions
• Assist with promotional campaigns, contests, partnerships, and influencer collaborations within regulatory guidelines.
• Help optimize paid social campaigns (budgeting, targeting, A/B testing, performance reporting) in coordination with the marketing team.
• Maintain a content library and asset management system (photos, videos, graphics, and copy).

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  Brand Compliance and Community Education
• Ensure all communications comply with state cannabis advertising rules and age-gating requirements.
• Promote responsible consumption messaging and educational content about products and safety.
• Stay updated on evolving cannabis marketing regulations and platform policies.

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  Administrative and Coordination Tasks
• Maintain calendars, schedules, and event logistics files.
• Coordinate with store staff for event staffing, training, and briefings.
• Support other marketing activities as needed (newsletters, website updates, in-store signage).