User Experience Manager

Own and elevate the end-to-end digital customer experience, balancing conversion performance, brand experience, and scalability. Partner cross-functionally (Marketing, Product, Engineering, Merchandising) to ensure the websites drives measurable business outcomes while delivering a best-in-class user experience. Key challenges include translating business goals into UX strategy and execution, maintaining consistent testing velocity with meaningful impact (not just volume), balancing short-term revenue gains with long-term UX and system improvements, aligning stakeholders across competing priorities, and scaling design systems and experimentation frameworks as the business grows.

Conversion Rate Optimization

• Own and drive the end-to-end CRO program, including roadmap, prioritization, execution, and reporting.
• Define and maintain a testing framework (hypothesis quality, statistical rigor, velocity, win rate).
• Lead development of data-driven UX strategy aligned with revenue, margin, and customer
• growth goals.
• Translate insights into clear test hypotheses tied to business impact (AOV, CVR, RPV, LTV).
• Partner with Analytics to ensure clean tracking, experiment design integrity, and attribution
• accuracy.
• Establish and manage a prioritized experimentation backlog across funnel stages.
• Drive continuous optimization cycles, incorporating learnings into future tests and product
• decisions.
• Own reporting cadence (weekly/monthly/quarterly) with clear insights, not just results.
• Identify and quantify opportunity sizing (impact modeling before testing).

User Experience

• Own the end-to-end UX/UI vision for the websites, ensuring consistency, usability, and brand alignment.
• Lead design of high-impact surfaces (homepage, PLPs, PDPs, checkout flows, landing pages).
• Create user journeys, flows, wireframes, and high-fidelity designs grounded in data and user behavior.
• Establish and evolve a scalable design system (components, patterns, tokens).
• Ensure designs are feasible, performant, and aligned with engineering constraints.
• Drive UX consistency across all digital touchpoints (site, landing pages, campaigns).
• Partner with Engineering and Product to ensure high-quality implementation and QA.
• Balance speed vs. polish—knowing when to ship quickly vs. refine.
• Own the briefing of UX/UI requirements for projects entering the development queue,
• ensuring clear specifications and alignment with business goals, and lead UAT (user acceptance testing) to validate functionality, design accuracy, and overall experience prior to release.
• AI leverage expectations:
• Rapid prototyping and variation generation • UX audits and heuristic analysis
• Personalization and dynamic UX concepts

Consumer Insights & Research

• Own customer insight generation across qualitative and quantitative sources: o heatmaps, session recordings surveys, user interviews analytics funnel data
• Translate insights prioritized UX improvements o test hypotheses strategic recommendations
• Identify behavioral patterns and friction points across segments (new vs returning,
• device, channel).
• Build a centralized insights repository accessible across teams.

Essential Skills:

• 3-5 years of CRO or UX experience
• Comfortable with A/B testing and managing a testing calendar
• Figma or other prototyping tool experience
• Strong communication skills
• Strong attention to detail
• Good at taking initiative
• Previous retail experience a plus
• Experience leveraging AI tools for CRO and UX/UI a plus