Director of People & Culture

We are hiring a Director of People & Culture to serve as the architect of how the organization scales.

This is a high-impact, strategic role focused on talent acquisition, organizational design, and workforce planning — not rebuilding HR infrastructure. The foundation is in place; now the focus is on building the right team, structure, and culture to support rapid growth. 

This individual will partner directly with the CEO and leadership team to shape the future of the organization.

• Own and scale full-cycle recruiting across all functions

• Build a forward-looking hiring roadmap aligned to growth targets

• Develop employer branding to attract top DTC / fitness / ecommerce talent

• Implement structured hiring processes, interview frameworks, and onboarding programs

• Manage external recruiting partners and agencies

• Design org structures to support 2x growth

• Define reporting lines, team composition, and spans of control

• Build workforce plans aligned to business priorities

• Lead leadership development and succession planning

• Drive organizational change as the company evolves

• Define and operationalize company values across the organization

• Lead employee engagement initiatives and action planning

• Build recognition and retention programs

• Serve as a trusted partner across all levels of the organization

• Implement performance review frameworks and goal-setting processes

• Coach managers on feedback, development, and team leadership

• Build career pathing and employee development programs

• Maintain and evolve compensation structures and benchmarking

• Oversee benefits programs and vendor relationships

• Ensure compliance, HR systems, and policies remain current and effective

• Strong, scalable hiring engine with reduced time-to-fill

• Clear organizational structure aligned to growth goals

• Improved new hire retention and employee engagement

• Leadership capability built across the organization

• A culture that supports performance, accountability, and growth

• 8–12 years of progressive HR / People experience

• Strong background as an HR Business Partner in a high-growth environment

• Proven experience in organizational design and workforce planning

• Demonstrated success building or scaling recruiting functions

• Experience in DTC, ecommerce, CPG, apparel, or active lifestyle brands preferred

• Experience supporting a company through significant growth (e.g., $50M → $150M )