What are the responsibilities and job description for the VP, Strategic Marketing position at The PDX Exchange?
Job Overview
The VP of Strategic Marketing is responsible for developing the company's medium- and long-term market strategy and brand development plan. This involves integrating market insights, brand strategy, and growth marketing methods to drive increased brand awareness and business growth in target markets. This role focuses not only on marketing execution but also on strategic direction and resource allocation.
III. Key Responsibilities
Develop the company's overall market strategy and brand development plan.
Define the company's market positioning and differentiated competitive strategy.
Responsible for brand strategy, brand communication, and brand value enhancement.
Analyze industry trends, competitive landscape, and user needs, providing market insights.
Develop market growth strategies (customer acquisition, conversion, retention, and brand growth).
Coordinate online and offline marketing channels (digital marketing, public relations, content, events, etc.).
Promote product and market synergy to ensure product positioning matches market demand.
Establish a marketing data analysis system to optimize campaign and conversion effectiveness.
Manage the marketing budget to improve ROI and marketing efficiency.
Expand strategic partner and brand alliance resources.
Lead the marketing and brand teams to enhance organizational capabilities.
Report to senior management on market strategy execution and business growth results.
IV. Job Requirements
Bachelor's degree or above, preferably in Marketing, Business Management, or a related field.
Over 20 years of experience in marketing or brand strategy.
Successful brand building or market growth case studies.
Familiar with digital marketing, brand communication, and user growth systems.
Excellent strategic thinking and business acumen.
Data analysis and ROI management skills.
Experience in team management and cross-departmental collaboration.
V. Core Competencies
Market strategy planning ability
Brand building and positioning ability
User growth and marketing conversion ability
Data-driven marketing ability
Channel integration and resource management ability
Team leadership and organizational development ability
VI. Key KPIs (Examples)
Brand awareness and market share
User growth and customer acquisition cost (CAC)
Conversion rate and retention rate
Marketing ROI
Market campaign effectiveness and exposure
Revenue growth contribution