What are the responsibilities and job description for the Senior Global Marketing Manager position at Summit Strategic Search?
A global healthcare company is seeking a Senior Global Product Marketing Manager to lead commercial strategy and execution for a high-growth product franchise within one of its core business units. This role carries full ownership of portfolio strategy, financial performance, and market development for an established product line serving a broad range of clinical applications.
The successful candidate will identify growth opportunities, align cross-functional stakeholders around a clear strategic roadmap, and drive commercial initiatives that strengthen the company's leadership position in a competitive global market.
Key Responsibilities:
Portfolio Leadership and Commercial Strategy
- Lead global management of the product portfolio, including commercial strategy, financial performance, demand planning, and lifecycle oversight.
- Develop and deliver annual global strategic and marketing plans, providing direction and frameworks for regional teams to localize and implement.
- Analyze market, customer, and competitive trends to shape global strategy and identify growth opportunities.
Marketing Excellence
- Define and maintain global market segmentation, prioritization, and customer targeting frameworks to guide focused commercial execution.
- Establish portfolio positioning, differentiated value propositions, and core messaging platforms to ensure consistency across regions.
- Lead development of global campaigns and marketing assets including messaging toolkits, value frameworks, and sales enablement materials.
Innovation and New Product Development
- Identify and evaluate new product development opportunities aligned with customer needs and the company's innovation strategy, supported by robust business cases.
- Partner with R&D, Medical Affairs, HEOR, and regional experts to ensure new concepts are clinically relevant, economically differentiated, and aligned to global needs.
Evidence Generation and Market Shaping
- Identify global evidence needs and partner with Medical Affairs and HEOR to define data requirements that strengthen clinical, operational, and economic value.
- Support development and execution of evidence generation plans, including key studies and real-world data initiatives that enable market adoption.
- Engage KOLs and strategic influencers to validate insights and disseminate evidence across priority channels and markets.
- Lead the company's presence at scientific and industry conferences, guiding abstract development, presentations, and activities that support market development.
Cross-Functional and Regional Collaboration
- Serve as the global marketing lead, partnering closely with regional marketing, sales, R&D, Medical Affairs, HEOR, Operations, Finance, and Regulatory teams.
- Guide regional marketing teams on portfolio strategy, messaging, pricing guidelines, product launches, and tactical campaign plans.
Governance, Compliance, and Organizational Excellence
- Ensure global adherence to company policies, quality systems, brand standards, and business ethics.
- Model a culture of accountability, data-driven decision-making, and high-performance collaboration.
- Contribute to organizational capability building by sharing insights, best practices, and strategic direction with global and regional collaborators.
Qualifications:
Education
- BS/BA in business, science, marketing, or healthcare required.
- MBA is strongly desired.
Experience
- At least 5 to 8 years of relevant marketing or commercial experience in life sciences, biotechnology, or another healthcare field with a consistent track record of performance and results.
Knowledge, Skills & Abilities
- Strong strategic and analytical problem solver with the ability to synthesize data, identify trends, and translate insights into clear commercial strategies.
- Deep customer orientation with a demonstrated ability to uncover unmet needs and shape solutions that drive value.
- Proven execution capability with excellent prioritization, organization, and project management skills in fast-paced, matrixed environments.
- Effective cross-functional collaborator with strong influencing skills and the ability to build trust across teams and levels.
- Exceptional communication and presentation skills, with the ability to convey complex ideas clearly to diverse audiences. Creative, curious, and innovative approach; able to challenge assumptions and explore bold ideas.
- Strong decision-making and leadership presence, including managerial courage to ask difficult questions and address issues proactively.
- Flexibility to travel globally up to ~15% of the time.
Compensation
- Annual Salary Range: $150,000 – $165,000 Annual Performance Bonus Long-Term Incentive (LTI)
- The salary offered will be commensurate with experience, skills, qualifications, and other relevant factors.
About the Search
This search is being managed by Summit Strategic Search on behalf of our client. This is a full-time, permanent position where the successful candidate will be hired directly by the end client.
Equal Opportunity Commitment
Summit Strategic Search and our client are equal opportunity partners. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.
Accommodations & Support
We are committed to providing reasonable accommodations for qualified individuals with disabilities during the application and interview process. If you require assistance, please contact us at admin@summitstrategicsearch.com.
We maintain a zero-tolerance policy for harassment and provide all contractors with dedicated reporting channels to ensure a safe, professional work environment.
Selection & Onboarding
As this is a direct-hire role within a regulated industry, the end client's standard hiring protocols apply. This includes, but is not limited to, a comprehensive background check and drug screening prior to the start of employment. All hiring decisions are made solely by the end client.
Salary : $150,000 - $165,000