What are the responsibilities and job description for the Marketing director position at The Palms at Venice?
Marketing Director – The Palms at Venice
Location: Venice, FL
Employment Type: Full-Time, On-Site
Compensation: Competitive salary
The Palms at Venice in Venice Florida area is seeking an energetic, relationship-driven Marketing Director to lead census development and community engagement initiatives. The ideal candidate is a proactive communicator with strong healthcare marketing experience and a passion for connecting families with quality care.
Key Responsibilities:
Develop and execute marketing and outreach strategies to maintain and grow census.
Build strong relationships with hospitals, physicians, case managers, community partners, and referral sources.
Conduct tours, presentations, and follow-ups with prospective residents and families.
Oversee digital and print marketing efforts, social media presence, and community branding.
Maintain accurate reports and track referral trends, admissions, and conversions.
Collaborate with the leadership team to support customer service, resident experience, and company reputation.
Represent the organization at community events, health fairs, and networking functions.
Qualifications:
Proven experience in healthcare marketing.
Strong communication, networking, and interpersonal skills.
Ability to meet goals, manage time effectively, and work independently.
Working knowledge of local healthcare markets and referral patterns in the Sarasota region.
Valid Florida driver’s license and reliable transportation.
What We Offer:
Competitive salary.
Comprehensive benefits package.
Supportive leadership team and a positive, mission-driven culture.
Opportunity to make a meaningful impact in the lives of seniors and their families.