What are the responsibilities and job description for the Marketing Intern position at THE PADUCAH BANK AND TRUST COMPANY?
Position Title: Marketing & Community Engagement Summer Intern
Department: Marketing
Reports To (position): Chief Marketing Officer
General Summary/Purpose
(What is this role intended to accomplish? Why does it exist?)
Paducah Bank is seeking an energetic, organized, and community-minded Summer Intern to support two key initiatives: ownership of our Ice Cream Truck community outreach program and engagement support for our Teen Ambassador alumni network. This role is ideal for a self-starter who enjoys interacting with people, managing logistics, and contributing to creative marketing initiatives. The intern will play a visible and important role in representing Paducah Bank throughout the community.
Key Duties and Responsibilities
#1 Percentage of time: 60%
Primary Responsibility: Ice Cream Truck Program Ownership
This intern will serve as the primary manager of Paducah Bank’s Ice Cream Truck outreach efforts.
Responsibilities include:
· Transporting the ice cream truck to scheduled businesses, churches, schools, and community events
· Coordinating and executing “Random Acts of WOW” appearances throughout the community
· Monitoring and responding to incoming appearance requests
· Scheduling events and coordinating additional volunteers as needed
· Ordering ice cream inventory and supplies
· Purchasing and restocking inventory to keep the truck fully stocked
· Maintaining fuel levels and ensuring the truck is clean, organized, and event-ready
· Tracking inventory and assisting with basic reporting after events
This position requires strong organizational skills, responsibility, and a high level of professionalism while serving as a brand ambassador for Paducah Bank.
#2 Percentage of time: 25%
Secondary Responsibility: Teen Ambassador Program Support
Paducah Bank recently launched the Paducah Bank Connect LinkedIn page to reconnect with nearly 400 graduates of our Teen Ambassador Program.
Responsibilities include:
· Researching and updating contact information for Teen Ambassador alumni
· Encouraging alumni to join the Paducah Bank Connect LinkedIn page
· Assisting with outreach communication and engagement initiatives
· Supporting efforts to feature alumni in social media content
· Helping identify and promote volunteer opportunities for alumni participation
· Assisting with content planning and light content creation for social media
#3 Percentage of time: 15%
Marketing & Media Support
The intern will also assist the Marketing team with content production and campaign support.
Responsibilities include:
· Assisting the videographer during video shoots (set-up, coordination, on-site support)
· Supporting content creation for Facebook, Instagram, and LinkedIn
· Helping capture photos or short-form video content at events
· Providing creative input for summer campaigns and community storytelling
Qualifications:Education, Training and Skills Required
(Identify the minimum required to perform the duties and responsibilities.)
__X_ Limited training normally acquired through high school education
____ Specialized education/training normally acquired through up to 18 months of higher education
____ Education/training equivalent to an Associates’ Degree
____ Education/training equivalent to a Bachelors’ Degree
____ Education/training equivalent to a Masters’ Degree
____ Advanced education/training in a recognized field of specialization, e.g. CPA, MBA
____ Other (please specify)
Experience Required
(Identify the minimum required to perform the duties and responsibilities as well as the type of experience required.)
__X_ None
____ Three months to one year
____ More than one year, fewer than three years
____ More than three years, fewer than five years
____ More than five years, fewer than eight years
____ More than eight years