What are the responsibilities and job description for the Marketing Campaign Specialist position at The Oaks Academy Inc?
Description
The Marketing Campaign Specialist is a hands-on executor responsible for driving measurable conversions across the school’s prospective donor and family pipelines. This role builds and launches email workflows, designs marketing assets, manages campaign-related social content, and continually improves funnel performance through data-informed iteration. Ideal candidates thrive on execution, take ownership of conversion outcomes, and have strong design and copywriting skills. The role is based at the Martindale-Brightwood campus, with work flexibility options.
Responsibilities include -
- Implementing marketing funnels and campaigns, building and deploying journey-based email workflows, landing pages, and digital/print marketing assets, testing and optimizing messaging, layout, CTAs, and campaign sequencing, analyzing funnel metrics and recommending adjustments to increase engagement and conversion rates
- Designing campaign assets using Adobe Creative Suite or similar design tools, writing persuasive copy that aligns with prospective donor motivations and prospective parent decision-making drivers, supporting creation of campaign-related video, social, or storytelling content, managing and publishing content on social media, building and sending donor newsletters and admissions-focused email campaign, assisting in execution and monitoring of paid advertising campaigns
- Tracking pipeline KPIs, preparing regular performance summaries and recommending iterative improvements to strengthen campaign ROI.
Founded in 1998, The Oaks Academy is a Christ-centered school that exists to provide a rich, classical education to children of diverse racial and socioeconomic backgrounds, preparing them to succeed in a rigorous secondary educational program and to demonstrate spiritual, social and emotional maturity. Currently on three campuses, serving over 1000 students, The Oaks Academy will continue to grow to serve more children in three beautiful historic buildings. Click to learn more about The Oaks Academy
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field
- 1–3 years of hands-on marketing execution experience
- Proficiency with email automation platforms (e.g., HubSpot, Mailchimp, Constant Contact, Kit)
- Strong graphic design skills with demonstrated Adobe Creative Suite experience
- Strong copywriting ability for segmented audiences
- Proven ability to track and improve conversion-related metrics (CTR, open rate, completion rate, etc.)
- Self-motivated executor who takes ownership of campaign performance and delivery
- Devout Christian who is a member of, associated with, or seeking to be associated with, a Christ-centered community of faith or a church
- Demonstrates and represents a commitment to the mission and values of The Oaks Academy in all personal and professional activities
Preferred -
- Experience with paid digital advertising (social or search)
- Familiarity with donor cultivation or admissions marketing pipelines