Marketing Specialist

Job Brief

Live Luxe Travel Co. is seeking an experienced Marketing Specialist to develop and help lead a comprehensive marketing strategy that elevates our brand, expands our market reach, and drives client engagement. Reporting to the CEO, you will create and execute campaigns, manage brand and supplier partnerships, and help establish Live Luxe Travel Co. as the go-to agency for luxury travel, building the digital presence and content that connects discerning travelers with the world's most exclusive destinations.

This role calls for a deep understanding of luxury branding, digital marketing, and the travel or hospitality industry, along with a genuine passion for connecting high-net-worth clients with exceptional experiences. It's best suited to someone who is equally comfortable building a content calendar, analyzing campaign performance, and nurturing a supplier partnership, often all in the same week.

This Role Will Provide: 

• Marketing Execution – assist with implementing a marketing strategy that grows brand awareness, client engagement, and lead generation in alignment with company goals, and plan and execute end-to-end digital campaigns targeting ultra-luxury clients and high-net-worth individuals.
• Content Creation & Brand Management – oversee brand messaging, visuals, and content that align with Live Luxe Travel Co.'s luxury positioning, curating high-quality content for social media, newsletters, blog posts, video and print. 
• Email Marketing – build and execute high-conversion email campaigns, segment audiences for a personalized client experience, and continually optimize through A/B testing and performance analysis.
• Social Media Marketing – manage content and a content calendar across Instagram, Facebook, and LinkedIn, monitoring trends and analytics to strengthen brand presence and engagement.
• SEO & Content Marketing – develop SEO strategies and produce high-quality, search-friendly content to drive organic traffic and maintain search visibility.
• Paid Advertising – plan, execute, and optimize paid campaigns across Google Ads, Facebook, and Instagram, managing budget allocation and reporting on ROI.
• Client Communications & CRM Management – oversee the CRM to track client interactions and preferences, and develop segmented campaigns that nurture leads and inspire travel.
• Analytics & Reporting – monitor campaign performance and KPIs, and track market and competitive trends in the luxury travel sector to proactively adjust strategy.
• Partnership Development – support the COO in securing and coordinating paid marketing partnerships with luxury hotels, cruise lines, and other suppliers, and coordinate co-marketing initiatives with luxury lifestyle brands.
• Cross-Functional Collaboration – work closely with advisors, the executive team, and operations to ensure marketing efforts align with overall business objectives.

Responsibilities

• Assist with implementing a marketing strategy to grow brand awareness, client engagement, and lead generation in alignment with company goals
• Plan and execute end-to-end digital campaigns across social media, email, and paid advertising, targeting ultra-luxury clients and high-net-worth individuals
• Oversee brand messaging, visuals, and content to align with Live Luxe Travel Co.'s brand values and luxury market positioning
• Curate content from various sources to create visually engaging, high-quality content for social media, newsletters, blog posts, and video

Email & CRM Marketing

• Develop and execute engaging, high-conversion email campaigns, including newsletters, drip campaigns, and client lifecycle communications
• Segment and target audiences to personalize the client experience and improve open and click-through rates
• Analyze email performance metrics, perform A/B testing, and optimize campaigns for continuous improvement
• Oversee the CRM to track customer interactions, preferences, and journey, optimizing communications to create memorable touchpoints
• Develop segmented email campaigns that nurture leads and provide travel inspiration

Social Media, SEO & Paid Advertising

• Create and manage content across Instagram, Facebook, and LinkedIn to enhance brand presence and client engagement
• Design a content calendar that aligns with our luxury brand and resonates with our target audience
• Monitor social media trends and analytics, providing insights and strategy adjustments to improve engagement
• Develop and implement SEO strategies, focusing on both on-page and off-page optimization, to drive organic traffic
• Conduct keyword research and competitor analysis to maintain and enhance search visibility
• Collaborate with internal teams or freelancers to produce high-quality, SEO-friendly blog posts, articles, and web copy
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and other relevant platforms
• Monitor ad performance and budget allocation, analyzing and reporting on paid media performance to refine strategy and improve ROI

Analytics, Partnerships & Collaboration

• Monitor and report on campaign performance and KPIs, adjusting strategies based on insights to maximize ROI
• Track market trends and the competitive landscape in the luxury travel sector to proactively adjust marketing strategies
• Assist the COO with partnerships with luxury brands, hotels, and tourism boards that align with our values and enhance client offerings, including securing paid marketing plans from suppliers such as luxury hotels and cruise lines
• Assist with event planning for company events
• Coordinate co-marketing initiatives with luxury lifestyle brands to broaden reach and appeal to potential clients
• Collaborate with advisors, the executive team, operations, and other departments to ensure marketing efforts align with overall business objectives
• Other duties as assigned

Schedule & Travel Requirements

• Typical schedule is Monday–Friday during normal business hours; this role also requires availability for occasional evenings, weekends, and last-minute, time-sensitive situations that require after-hours support
• Willingness to travel occasionally for conferences, trainings, and industry events
• Must have or be willing to obtain a valid passport

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1-3 years of marketing experience, preferably in luxury travel, hospitality, or a similar high-end market
• Proven experience in digital marketing, including social media, email marketing, and paid advertising
• Strong content creation skills, with an eye for luxury branding and design
• Familiarity with CRM software and analytics tools
• Passion for luxury travel and an understanding of high-net-worth client preferences
• Excellent verbal and written communication skills; ability to craft compelling brand narratives
• Capable of managing a demanding workload while providing a premium level of service to clients and leadership alike
• Ability to multi-task, problem-solve, and work well under pressure
• Ability to meet client needs across a global, always-on work environment
• Fast learner who strives to deliver above and beyond expectations
• Willingness to learn and work well independently as well as in a team environment
• Demonstrate high attention to detail
• Must have a smartphone, computer, and reliable internet access
• Intermediate to advanced knowledge of GSuite applications (Google Docs, Sheets, Slides, Gmail) and Canva
• Availability to attend live and recorded online training sessions
• Positive attitude and strong work ethic

Live Luxe Travel Co will provide a company issued laptop to perform work duties. Other tools, unless deemed essential for your job or medically necessary, may not be covered. 

About: 

Live Luxe Travel Co. is your modern luxury travel agency. We specialize in luxury hotels, resorts and villas. Through high-touch service and personalization, we curate unique experiences at the best hotels, resorts and destinations. Travel Luxuriously.