Marketing and Audience Development Manager

The Musical Theater Project’s marketing approach focuses on strategies of engagement that require consistent attention and “boots on the ground” relationship building. In order to achieve this, we are investing in a new part-time Marketing and Audience Development Manager to give us the capacity to build relationships, systematize our communications and research new opportunities.

Primary Duties and Responsibilities

· Collaborate closely with the Founder/Artistic Director and Director of Development and Marketing to create and implement audience building strategies around each of TMTP’s programs and performances

· Lead initiatives to sustain and expand our core audiences. As our predominantly Baby Boomer audiences get older, we are looking for ways to reach them and to overcome obstacles to participation.

· Develop, strengthen and manage relationships with corporate partners, local businesses and community organizations for cross promotion, sponsorship and to enhance TMTP’s offerings and impact. Understand what our stakeholders value and anticipate their needs; strive to create meaningful experiences and lasting relationships.

· Actively network in the community and represent TMTP at events to generate new relationships and opportunities

· Use social media to enhance and build engagement

· Manage ticketing promotions and partnerships with local organizations and undertake community outreach to maximize concert attendance

· Develop new strategies to generate/enhance revenue where possible

· Work closely with Founder/Artistic Director, Director of Development and Marketing and Administrative Associate to ensure accuracy of all sales promotions

· Work with Administrative Associate to create promo codes for audience development initiatives and track results

Job Competencies & Requirements

· Proven ability to build and nurture relationships with individuals, corporations, local businesses, community organizations and residential groups to foster meaningful connections and long-term partnerships.

· Creative and proactive problem-solver, skilled at identifying opportunities, anticipating challenges and delivering innovative solutions

· Outstanding communication and interpersonal skills, with the ability to connect authentically and effectively across diverse audiences.

· Ability to implement audience research and analyze data-driven strategies to inform outreach

· Experience in implementing social media and digital engagement initiatives

· Availability for some evening and weekend work to support concerts and events

Education and Experience

· Bachelor’s degree in marketing or related field (or equivalent combination of education and experience)

· Knowledge of performing arts marketing

Formed 27 years ago, The Musical Theater Project is a lively “museum,” its doors open wide both locally and nationally. Our mission is to preserve and honor the 20th-century American musical (both stage and screen) in songs, stories and social history. We guide participants in learning about and making personal connections with the art form’s past through local live performances and school programs, and in national radio broadcasts, online discussions and recordings.

The Musical Theater Project is an equal opportunity employer and shall not discriminate on the basis of race, color, religion, national origin, gender, age, sex, sexual orientation, gender identity or expression, marital status, mental or physical disability, and genetic information or any other basis protected by applicable law.

Please send a cover letter and resume to barbara@musicaltheaterproject.org. Applications will be reviewed on a rolling basis until the position is filled. The anticipated start date is January 2026.

Musicaltheaterproject.org

Pay: From $25,000.00 per year

Work Location: In person

Salary : $25,000