Digital Marketing Specialist — MedEquip Shop

About - MedEquip Shop

The MedEquip Shop is Houston's trusted medical supply and equipment company, serving patients, caregivers, and families through a retail storefront in the memorial area. and a rental division that supports hospice agencies and home care. All business is conducted on a cash basis — no insurance, Medicare, or Medicaid billing. We sell and rent hospital beds, CPAP/BiPAP machines, oxygen concentrators, wheelchairs, scooters, lift chairs, and related supplies, backed by expert in-store guidance.

The Role

We're hiring a Digital Marketing Specialist to own organic growth across our website, search presence, and social channels. This is a hands-on role: you'll write content, manage our Shopify site, run SEO/AEO strategy, post on social media, and drive email marketing — with the goal of growing qualified organic traffic and converting it into customers and rental inquiries, without relying on paid ads.

Key ResponsibilitiesContent & SEO/AEO

• Write and publish blog posts, buying guides, and product/category copy that answers real customer questions (CPAP, oxygen, mobility, hospital beds, incontinence, wound care, etc.).
• Run on-page and technical SEO: keyword research, meta titles/descriptions, internal linking, site speed and Core Web Vitals, structured data/schema.
• Apply Answer Engine Optimization (AEO) practices — structuring content so it gets cited by AI search tools (ChatGPT, Google AI Overviews, Perplexity), including clear Q&A formatting, schema markup, and authoritative sourcing.
• Grow rankings, organic traffic, and AI-search visibility; report on what's working and adjust.

Website (Shopify)

• Maintain and update product pages, collections, landing pages, and blog on our Shopify store.
• Optimize product descriptions and category pages for both search and conversion.
• Coordinate basic site changes — banners, seasonal promotions, new collections — working with our content manager and photographer.

Social Media

• Plan and publish a regular posting cadence (Facebook, Instagram, and other relevant platforms).
• Repurpose blog and product content into social-ready posts, using assets from our in-house photographer.
• Engage with comments/messages and monitor brand mentions.

Email Marketing

• Build and manage email campaigns and automated flows (welcome series, abandoned cart, rental reminders, subscription/reorder nudges for CPAP supplies and incontinence products).
• Segment our list (retail customers vs. hospice/agency partners) and personalize messaging accordingly.
• Track open rates, click-through, and revenue attribution; test and improve over time.

What We're Looking For

• 2 years in digital marketing with hands-on SEO, content writing, and social media experience.
• Working knowledge of Shopify (product/collection management, basic theme edits, blog publishing).
• Familiarity with SEO tools (Google Search Console, Google Analytics 4, and one of SEMrush/Ahrefs) and email platforms (Klaviyo or similar).
• Strong, clear writing — comfortable turning technical/medical-equipment topics into plain-language, helpful content.
• Curiosity about AEO/AI search and a willingness to keep pace with how people find information as search evolves.
• Organized and self-directed; comfortable owning a content calendar and hitting deadlines.
• Bonus: experience marketing in healthcare, home medical equipment, or another regulated/considered-purchase category.

Success Looks Like

• Steady month-over-month growth in organic (non-paid) website traffic and search rankings for priority product/service terms.
• Growing visibility in AI-generated answers (ChatGPT, AI Overviews, Perplexity) for relevant customer questions.
• An active, consistent social presence and a healthy, growing email list with strong engagement.
• Measurable contribution to online leads, rental inquiries, and sales from organic channels.

Pay: $52,000.00 - $67,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Paid time off
• Retirement plan

Work Location: In person

Salary : $52,000 - $67,000