What are the responsibilities and job description for the Inside Sales Manager position at THE MCGEE GROUP?
The Inside Sales Manager will lead and build our inside sales team at The McGee Group, a family-owned eyewear company headquartered in Georgia with a strong portfolio of licensed and proprietary brands (including Vera Bradley, Life is Good, and others). This role focuses on driving revenue from existing accounts (primarily eye care professionals/ECPs and specialty retail partners), supporting outside sales reps, activating underperforming accounts, and executing outbound campaigns tied to brand launches, promotions, and off-price inventory.
Keywords:
Inside Sales Manager, B2B Sales, Team Leadership, Revenue Growth, CRM Management, Account Management, Outbound Sales, Sales Coaching, Pipeline Management.
Position Responsibilities
Team Leadership & Coaching
- Recruit, onboard, train, and coach inside sales representatives
- Establish daily, weekly, and monthly performance expectations
- Conduct regular one-on-ones, call coaching, and performance reviews
- Build a culture of accountability, professionalism, and customer care
Revenue Growth & Execution
- Drive revenue from existing accounts through reorders, refreshes, and new collection launches
- Activate inactive or underperforming accounts
- Support outside sales reps with quoting, follow-ups, samples, and account servicing
- Lead outbound sales campaigns tied to brand launches, promotions, and inventory objectives
Sales Operations
- Ensure accurate CRM data, pipeline hygiene, and reporting
- Monitor key sales metrics including reorder rates, average order value, and conversion rates
Process, Systems & Tools
- Help optimize CRM, phone, and email tools
- Develop call scripts, email templates, and sales cadences
- Create SOPs for inside sales workflows, sample requests, and account handoffs
- Improve efficiency and scalability as the team grows
Cross-Functional Collaboration
- Work closely with Marketing on lead flow, brand launches, and campaigns
- Partner with Product Development and Design to provide market feedback
- Coordinate with Customer Service, Finance, and Operations to deliver a seamless customer experience
- 5 years of inside sales or sales management experience (B2B preferred)
- Proven experience building or managing a sales team
- Strong leadership, coaching, and communication skills
- Experience using CRM systems (HubSpot, Salesforce, or similar)
- Ability to analyze sales data and translate insights into action
- Highly organized with strong follow-through
- Experience in eyewear, fashion, consumer goods, or wholesale distribution
- Experience supporting or working alongside outside sales reps
- Familiarity with D2C, Amazon, or e-commerce sales channels
- Experience in a family-owned or entrepreneurial organization