Senior Product Marketing Engineer

Job Summary

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: ;br>
Description

Agentic AI is rapidly changing how engineers build, explore, and automate technical workflows with MATLAB and Simulink. How these capabilities are explained, discovered, and adopted needs to evolve just as quickly.

In this role, you will lead Technical Content Strategy and Creation for the Agentic AI campaign, ensuring content is clear, structured, reusable, and easy to find across core outbound marketing surfaces. This includes web content, SEO strategy, blogs, campaign materials, and content that supports real customer workflows and drives usage.

You will work closely with PMMs, product managers, SEO and digital channel owners to transform technical capabilities into content that engineers can understand and apply. This is a content-focused role, with an emphasis on improving content quality, discoverability, and consistency across the Agentic AI campaign.

MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.

Responsibilities

Agentic AI Content Strategy & Messaging

• Own and evolve the Agentic AI messaging and content strategy.
• Maintain a clear, consistent messaging framework that enables product owners, PMMs, and content creators to tell a cohesive story.
• Translate emerging capabilities, customer needs, and market insights into messaging, themes, and content priorities.
• Continuously refine messaging and positioning as Agentic AI technologies, examples, and use cases mature.

Content Creation & Source Materials

Create and maintain high-quality technical content, including blogs, ebooks, web content, and campaign materials
Develop reusable source content that PMMs and adjacent teams can adapt for their product areas
Turn technical assets (skill files, examples, demos) into clear, customer-facing content
Ensure content is structured for clarity, reuse, and extension across teams

SEO, Discoverability & Engagement

• Partner with SEO and channel teams to improve discoverability across MATLAB web and digital channels
• Develop content strategies that support modern content discovery, including SEO tactics, and content built for LLM consumption
• Identify content gaps and opportunities that increase visibility, engagement, and adoption
• Use search, engagement, and campaign performance metrics to make informed decisions about content priorities, investments, and future content strategy

PMM Enablement & Agentic AI Amplification

• Partner with PMMs to develop promotional strategies for Agentic AI capabilities, including demos, examples, skill files, and product-specific content.
• Share campaign best practices, messaging guidance, and content recommendations that improve visibility, engagement, and adoption.
• Identify opportunities to elevate product stories, customer examples, and technical innovations through Agentic AI campaign channels and content.
• Connect product-level initiatives to the broader Agentic AI narrative, helping create a more cohesive customer experience across product areas.

Minimum Qualifications

• A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required.

Additional Qualifications

• Strong understanding of technical computing workflows and the challenges faced by engineers and technical teams.
• Proven ability to translate complex technical concepts into clear, compelling, and usable content.
• Hands-on experience creating technical content, including web content, blogs, ebooks, examples, and campaign materials.
• Strong content planning and prioritization skills, with the ability to balance multiple content initiatives and deadlines.
• Familiarity with modern content discoverability practices, including SEO and content optimized for AI-driven search and knowledge retrieval experiences.
• Experience working across product management, product marketing, digital marketing, and technical subject matter experts.
• Strong editorial judgment with a focus on clarity, technical accuracy, consistency, and customer value.
• Ability to identify compelling technical stories, examples, and proof points that resonate with engineering audiences.
• Experience using performance and engagement data to prioritize content investments and improve content effectiveness.
• Familiarity with generative and agentic AI technologies and their impact on engineering workflows.