What are the responsibilities and job description for the Ice Cream Brand Public Relations Associate Manager position at The Magnum Ice Cream Company?
Location: Englewood Cliffs, NJ - Hybrid 2 days minimum onsite
Terms & Conditions: Full time, relocation not supported
The Magnum Ice Cream Company (formerly a division of Unilever) is now a standalone, independent, EUR 7.9 billion publicly listed company. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!
This role will lead the development and execution of integrated, culture-first PR strategies that drive brand relevance and earned impact for brands like Yasso, Talenti, Magnum, Popsicle and Breyers. As a key connector across channels, this person will translate brand priorities into timely, newsworthy moments that break through and extend into broader cultural conversation.
Key Responsibilities
Skills, Experiences & Qualifications:
Bonus: This position is bonus eligible.
Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
#TMICC
#TMICC
About The Magnum Ice Cream Company
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
About
The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization :
Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
The Magnum Ice Cream Company is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact your recruiter. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
Terms & Conditions: Full time, relocation not supported
The Magnum Ice Cream Company (formerly a division of Unilever) is now a standalone, independent, EUR 7.9 billion publicly listed company. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!
This role will lead the development and execution of integrated, culture-first PR strategies that drive brand relevance and earned impact for brands like Yasso, Talenti, Magnum, Popsicle and Breyers. As a key connector across channels, this person will translate brand priorities into timely, newsworthy moments that break through and extend into broader cultural conversation.
Key Responsibilities
- Identify and translate cultural trends, insights and emerging conversations into proactive PR opportunities and storytelling angles
- Plan and execute press-worthy moments including product launches, partnerships, events and brand announcements
- Monitor media landscape, competitive activity and cultural trends to inform PR strategy and identify whitespace opportunities
- Track, analyze and report on earned media performance, shifting focus from volume to quality, cultural relevance and share of conversation
- Develop PR materials including messaging frameworks, press releases, media pitches, executive talking points and FAQs
- Partner closely with influencer and organic social teams to ensure PR moments extend seamlessly across ecosystems
- Manage agency partners and cross-functional collaborators to ensure best-in-class execution and alignment
- Partner with corporate communications on issues management as needed
- Support high-impact campaigns and initiatives across the portfolio, ensuring consistency and strategic integration across touchpoints
Skills, Experiences & Qualifications:
- 6 years of experience in public relations, preferably within consumer, lifestyle, food or CPG brands (agency experience a plus)
- Bachelor’s degree in PR, communications, marketing or related field
- Strong media instincts with a proven ability to identify what makes a story newsworthy and culturally relevant
- Demonstrated experience executing successful PR campaigns that drive earned media coverage and social conversation
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and messaging
- Deep understanding of the evolving media landscape, including digital, social and creator ecosystems
- Strong organizational and project management skills; able to manage multiple priorities in a fast-paced environment
- Analytical mindset with the ability to interpret performance metrics and translate insights into action
- Proactive, creative thinker with a pulse on culture and emerging trends
- A unique mix of global scale & start-up spirit—€7.9 bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.
- Career without limits—42 markets, international opportunities, and fast-tracked growth.
- A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
- A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.
Bonus: This position is bonus eligible.
Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
#TMICC
#TMICC
About The Magnum Ice Cream Company
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
About
The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization :
- We are all about growth
- We operate with speed and simplicity
- We win together with fun
- We boldly innovate to disrupt our industry
- We care and challenge
- We are experts in the Ice Cream Category
Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
The Magnum Ice Cream Company is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact your recruiter. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
Salary : $88,600 - $133,000