Admissions and Marketing Director

The Director of Admissions & Marketing Strategy provides visionary leadership for admissions, marketing, and recruitment efforts for a private residential school serving students and adults with intellectual disabilities. This role is responsible for developing and executing a comprehensive enrollment strategy that aligns mission, capacity, and long-term growth goals.

The ideal candidate is both detail-oriented and big-picture focused — a strategic, systems-oriented thinker who can master program details while identifying new referral pathways and cultivating partnerships that position the school as a trusted option among educational consultants, school systems, and families. They are mission-driven, values-aligned, and comfortable representing the organization externally. They lead with confidence, influence without authority, and bring an adaptable, curious, growth-minded approach to their work.

Key Responsibilities

Enrollment Strategy & Leadership Develop and execute a multi-year enrollment strategy; analyze trends, referral sources, and market opportunities; and collaborate with senior leadership to align admissions goals with program capacity and resources.

Admissions Oversight Lead a high-touch, mission-aligned admissions process from inquiry through enrollment. Partner with clinical, educational, and residential teams to assess student fit and ensure accurate communication of offerings and eligibility.

Outreach & Partnerships Build and maintain relationships with educational consultants, placement professionals, and public school/special education teams. Represent the school at conferences and professional events.

Marketing & Brand Provide strategic oversight of marketing initiatives (digital, print, web) to ensure messaging clearly reflects the school's mission, outcomes, and differentiators.

Team & Cross-Functional Collaboration Supervise admissions staff as applicable; serve as a thought partner to leadership on market positioning, growth strategy, and cross-departmental alignment.

• Bachelor’s degree required (education, special education, nonprofit leadership, business, or related field).
• 5 years of experience in admissions, enrollment management, marketing, or outreach—preferably in:
  • Special education
  • Independent or private schools
  • Residential programs
  • Human services or disability‑focused organizations
• Demonstrated success in building referral relationships and external partnerships.
• Strong strategic thinking skills with the ability to translate vision into action.
• Exceptional communication and relationship‑building skills.
• Experience engaging with school systems, consultants, or public funding placements is highly desirable.
• Must pass background checks (no felonies, abuse, assault, or neglect convictions) and drug screen. 

Our Mission: The King’s Daughters’ School promotes independence through educational, residential and community services for individuals with developmental disabilities, continuing a 100-year legacy of service.

Our Vision: The King’s Daughters’ School will improve the lives of individuals with developmental disabilities through caring, goal-oriented service delivered by dedicated staff in a safe, warm learning environment.

The King's Daughter’s School is a drug-free workplace.

The King’s Daughters’ School is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Employee should make employer aware of any request for accommodations in a timely manner, either upon hire or as soon as need for accommodation arises. 

Salary : $75,000 - $80,000