What are the responsibilities and job description for the Creative Marketing Strategist position at The Kendal Corporation?
Are you a dynamic marketing professional with a passion for crafting engaging content and delivering top-notch customer service? The Kendal Corporation (TKC) is seeking a Creative Marketing Strategist to play a pivotal role in our marketing, sales, and communications team. If you thrive in a collaborative environment and have the skills to create impactful branded assets, we want to hear from you! Bring your expertise in editing, graphic design, and WordPress to help us connect with our Affiliates and support our mission. Apply today and be a vital part of our innovative team!
The Creative Marketing Strategist is a key member of The Kendal Corporation’s marketing, sales, and communications team, overseeing customer service for Affiliates and The Kendal Corporation’s Leadership Team.
In this role, the Creative Marketing Strategist is tasked with creating engaging content for branded assets, which include Kendal.org and the internal website, Kendal Net. This role involves collaborating with external vendors to ensure high-quality work, working closely with team members across the Affiliate system, and being accountable for meeting project deliverables.
A critical aspect of the Strategist’s responsibilities is providing customer service to our Affiliates, serving as the primary point of contact for business needs and delivering timely support. The Strategist will use tools such as Monday and the Marketing Portal to manage support requests, engage other team members and vendors for assistance, and track resources and project planning.
To successfully complete in-house projects, the Creative Marketing Strategist must possess strong editing, graphic design, and WordPress skills. Additionally, they will partner with the Sales and Marketing Operations Director to ensure that projects and business needs are delivered on time.
Key Responsibilities
Affiliate support and service coordination - Serve as the primary point of contact for Affiliate marketing teams and maintain project management software such as Monday to track TKC marketing projects.
Content Creation and Brand Stewardship - Create and execute content for Affiliates, develop print and digital marketing assets, apply graphic design principles for brand consistency, use generative services for content alignment, and update the Kendal Corporate Style Guide with the Senior Director.
Design internal communications for Kendal Net - Coordinate with the Kendal Net Task Force to manage internal communications, ensure content alignment across key business areas, develop workflow processes for accurate updates, regularly update Kendal Net with engaging content, and measure and report engagement metrics to stakeholders.
Digital & Content Strategy for external website, Kendal.org - Work with the Sales & Marketing Operations Director to create website and social media content for better visibility and engagement, boost Kendal's social media presence through regular Affiliate postings, and collaborate with IT and external agencies for an effective online presence.
Stakeholder & Internal Communications - Coordinate with our public relations agency for the digital distribution of the Annual Report and partner with them to share the quarterly “Forefront” e-newsletter through email and Kendal Net, highlighting internal communications and growth initiatives.
Qualifications:
- A bachelor's degree in graphic design or marketing-related field
- 5-7 years of experience in account management or content creation position.
- Knowledge of the senior living or health care services field is a plus
- Excellent collaboration and communication skills.
About Us:
At TKC, we are committed to transforming the aging experience. We invite you to be part of a collaborative, team-oriented, and mission-driven workplace where you can truly make a difference in the lives of those we serve.
Join our team at TKC and enjoy a comprehensive benefits package that promotes your health, well-being, and financial security. We are dedicated to investing in the health and well-being of our employees. Work with us and receive benefits that support you both personally and professionally!
TKC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.