What are the responsibilities and job description for the Integrated Media Supervisor position at The James Agency?
Job Type
Full-time
Description
We’re looking for an Integrated Media Supervisor who can bridge strategy and execution across digital and traditional channels. This role will lead day-to-day planning, buying, and optimization while helping shape the agency’s overall media approach. You’ll manage campaigns across broadcast, OOH, print, streaming, programmatic, social, and search, ensuring every dollar works harder and connects back to the client’s business goals.
You’ll be both a strategic thinker and a hands-on doer who can build a plan, sell it in, buy it, and prove it worked. You’ll collaborate closely with our creative, account, and media teams, as well as manage and mentor our Media Buyer/Planner.
Responsibilities:
- Develop integrated media strategies and plans across traditional and digital channels
- Lead vendor negotiations and manage media buys for OOH, radio, broadcast, and digital platforms
- Oversee campaign setup, pacing, optimization, and reporting in partnership with Pathlabs
- Translate research and data (Scarborough, GWI, Pathlabs, Google, Meta, etc.) into actionable insights
- Craft client-ready rationale decks and media POVs that clearly connect media to business outcomes
- Collaborate with creative and account teams to ensure alignment from concept through launch
- Manage and mentor the Media Buyer/Planner to ensure high-quality execution and professional growth
- Maintain strong vendor and platform relationships to keep TJA ahead of emerging media trends
- Present plans and performance recaps directly to clients when needed
Requirements
- 6–10 years of experience in media planning and buying (agency experience required)
- Strong understanding of both traditional (OOH, radio, TV, print) and digital (paid social, search, programmatic) media
- Ability to translate data into stories. You understand CPMs, CPAs, and ROAS but can explain them in simpler terms
- Strong negotiation skills and vendor management experience
- Comfort with analytics and reporting tools; Pathlabs or similar platforms a plus
- A proactive, collaborative, solution-oriented mindset
- Excellent communication and presentation skills