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National Account Manager, Kroger (Sweet Baked Snacks)

The J.M. Smucker Co.
Cincinnati, OH Full Time
POSTED ON 6/3/2026
AVAILABLE BEFORE 7/2/2026
Your Opportunity as National Account Manager, Kroger (Sweet Baked Snacks)

You will be the Sales lead for the Kroger Sweet Baked Snacks strategic business unit with goal to drive profitable sales growth for both Smucker & Kroger.

Work Location/Arrangements: Working Remotely within 200 miles of Cincinnati, Ohio (location of key account) and reside near major airport. Preferred location: Cincinnati, Ohio

In This Role You Will

Business Management

  • Build and maintain relationships within Kroger.
  • Build & maintain relationship with all internal constituents at J.M. Smucker
  • Develop strategies to drive brand/category growth and achieve or exceed sales/profit goals
  • Own & lead negotiation for JBP, CPI, 3CM, new items, key initiatives, etc.
  • Influence key stakeholders to implement solutions through fact-based presentations that deliver results that are beneficial for both companies
  • Support and partner with Supply Chain team to drive solutions at Kroger
  • Grow partnership between customer and internal cross-functional teams to drive innovation and business opportunities
  • Execute all agreed to programming with customer to include, Kroger forms, item setup/ maintenance, online content, logistics and inventory management, etc.
  • Understand retailer omnichannel marketplace and brand growth opportunities

Business Planning & Analysis

  • Own annual business plan & Kroger Joint Business Plan
  • Perform in-depth analysis of sales and profit components, including merchandising, promotional and supply chain opportunities
  • Work with syndicated/other data sources to manage and inform strategic and tactical Trade plans
  • Manage internal sales system (promotions, deductions, forecast, etc)
  • Effectively manage trade budget with accuracy and timely visibility including maintenance of trade planning system
  • Forecast monthly and quarterly sales and communicate internally for production planning
  • Communication and alignment with Sales Director on growth opportunities
  • Ad-hoc financial and data analysis, including pre/post event analysis
  • Drive business process improvements by working closely with cross-functional business partners and team
  • Assist in development of business analyst(s) supporting the account

Minimum Requirements

What we are looking for:

  • Bachelor's degree
  • 5 years of CPG sales experience with direct national account HQ management experience, with strong preference for Kroger experience.
  • Proven leader in negotiation success
  • Strong technical skills using Microsoft Office Suite (Excel and PowerPoint)
  • Experience managing trade budget within Trade Planning Software
  • Proficient in use of syndicated data sources (IRI/Nielsen) and Kroger data sources Market 6 and Stratum
  • Excellent oral & written communication skills (negotiation, selling, presentations, etc)
  • Ability to travel up to 15% of work schedule

Additional skills and experience that we think would make someone successful in this role:

  • Joint Business Planning experience
  • Previous experience calling on Kroger
  • Ability to relocate in the future for other growth opportunities with the Company

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

Stay connected with us on LinkedIn® 

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.

Salary.com Estimation for National Account Manager, Kroger (Sweet Baked Snacks) in Cincinnati, OH
$95,033 to $128,927
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