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Sales Representative

The Honickman Companies
Salisbury, MD Full Time
POSTED ON 4/8/2026 CLOSED ON 5/7/2026

What are the responsibilities and job description for the Sales Representative position at The Honickman Companies?

Ready to take your sales career on the road? Canada Dry Potomac Corporation, a proud member of The Honickman Companies, is hiring a Sales Representative (Swing Sales) to represent our iconic beverage brands in the field. If you’re driven, relationship-focused, and excited to grow your territory while earning competitive pay, great benefits, and a $1,000 sign-on bonus — this is the role for you.

Job Title

Sales Representative (Swing Sales)

Location:

Mid-Atlantic Region (Field-based role)

Industry

Beverage Manufacturing & Distribution

Pay

$17.85 per hour

$1,000 Sign-On Bonus

About Our Client

Canada Dry Potomac Corporation, a proud member of The Honickman Companies, is a leader in the beverage manufacturing and distribution industry. We proudly deliver iconic brands to communities across the Mid-Atlantic while fostering a people-first, growth-focused work culture built on teamwork, integrity, and opportunity.

Job Description

The Sales Representative is responsible for driving sales, distribution, and brand presence within an assigned territory. This field-based role focuses on building customer relationships, executing sales strategies, and ensuring company brands are consistently represented at the highest standard.

This is an exciting opportunity for a motivated, relationship-driven professional who enjoys being in the field, owning their territory, and making a direct impact on business growth.

Key Responsibilities

  • Build and maintain strong relationships with store managers and key account contacts.
  • Drive outside sales revenue and increase distribution of company brands.
  • Prospect for new accounts through regular outside sales calls.
  • Service the account on every visit, including light merchandising.
  • Lead, schedule, and at times execute resets in order to expand portfolio.
  • Develop and execute sales plans to meet volume and distribution goals.
  • Anticipate objections and provide effective solutions.
  • Ensure product is in code, saleable, and properly merchandised.
  • Maintain or increase shelf space and secure secondary displays.
  • Monitor competitive activity and report market insights.
  • Support promotional events, grand openings, and special dealer requests.
  • Respond promptly to customer inquiries and voicemails.
  • Complete all required paperwork accurately and on time.
  • Maintain company equipment and property in clean, working condition.
  • Follow all company policies, safety standards, and recall procedures.

Qualifications

Required:

  • High school diploma or GED.
  • Valid driver’s license, personal vehicle, and insurance.
  • Minimum of two years of successful sales and/or customer service experience.

Preferred

  • Bachelor’s degree in Business, Marketing, or related field.
  • Prior sales experience in a related industry.

Additional Details

  • Field-based role with daily travel to customer accounts.
  • Indoor and outdoor working environments.
  • Office tasks completed primarily at customer locations.
  • Use of standard office equipment and Microsoft Office, including Word and Excel.

Physical Requirements

  • Regular standing, walking, reaching, and bending.
  • Occasional lifting, pushing, and pulling up to 100 lbs.
  • Frequent driving and data entry.

Perks

  • Competitive hourly pay.
  • $1,000 sign-on bonus.
  • Great benefits package.
  • Opportunity to work with iconic beverage brands.
  • Supportive, team-oriented culture.
  • Growth opportunities within a well-established organization.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required by personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the company.

We do not provide application status due to overwhelming volume. If your skills meet our needs, we will contact you to move forward in the process.

EOE without regard to race, color, religion, creed, affectional or sexual orientation or sex, national origin, ancestry, age, disability, genetics, veteran status, gender, gender identity, citizenship status, marital status, or VEVRAA Federal Contractor status.

If you have a disability and need an accommodation to apply, please contact us at hiring@hongrp.com.

Salary : $18 - $1,000

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