Demand Generation Manager

🚀 Now Hiring: Demand Gen Marketing Manager | SaaS | $5–10M Paid Search Budget Ownership

What if your growth engine didn’t just boost pipeline — but changed how entire audiences discover, try, and adopt software?

A fast-scaling SaaS organization is seeking a Demand Gen Marketing Manager to architect and execute high-impact, multi-channel growth programs that accelerate product adoption and revenue. This is a rare opportunity to lead major acquisition initiatives, influence GTM strategy, and work with substantial marketing investment.

📍 Location: Boston, Los Angeles, or New York (Hybrid or Remote Flexibility)

💰 Compensation: $130,000–$160,000 comprehensive benefits

📊 Budget Ownership: $5M–$10M in paid search and performance channels

🧭 What You’ll Own

• Lead GTM growth strategy across search, social, and PLG-driven channels to increase trials, conversions, and subscription growth.
• Build, launch, and scale integrated growth campaigns across paid search, paid social, email, and in-product activation paths.
• Manage and optimize large-scale paid search budgets ($5–10M) across Google, YouTube, and emerging AI-driven search surfaces.
• Partner with Product, Data, and Lifecycle teams to uncover activation, expansion, and retention opportunities across the funnel.
• Leverage predictive modeling, cohort analytics, and AI-powered insights to refine targeting, messaging, and channel mix.
• Own full-funnel experimentation frameworks: A/B tests, landing page optimizations, funnel diagnostics, and creative iteration.
• Accelerate SEO, AI search optimization (AEO), and generative discovery strategies in partnership with SEO teams.
• Launch co-marketing, influencer, and performance partnerships that extend reach and amplify acquisition.
• Collaborate cross-functionally with Product, Creative, and GTM stakeholders to ensure cohesive, high-velocity execution.
• Drive ongoing reporting, insights, and recommendations that continuously improve efficiency and ROI.

🌟 What Success Looks Like

• Scalable multi-channel programs that significantly increase trial starts and paid conversions.
• Higher feature adoption, stronger retention, and deeper engagement at every lifecycle stage.
• Increased visibility across paid search, organic search, and emerging AI-driven discovery channels.
• A test-and-learn culture that drives faster iteration and smarter funnel optimization.
• Strong ROI and disciplined management of a $5–10M annual paid media budget.

🧠 What You Bring

• 4 years of deman generation or integrated marketing experience, ideally inside SaaS or PLG-driven companies.
• Proven success managing and optimizing large paid search budgets ($5M–$10M).
• Full-funnel expertise across performance marketing, lifecycle, paid media, and in-product growth.
• Strong analytical capabilities: cohort analysis, attribution, segmentation, and testing methodologies.
• Experience with AI-driven search (AEO), generative discovery trends, and growth experimentation.
• A scrappy, data-driven operator who thrives in fast-moving environments and collaborates seamlessly across teams.

⚡ Ready to build growth engines that influence markets — not just metrics? Apply now or reach out for a confidential conversation.