Mgr Trade Promo Strategy Small Format

Location: Hershey Preferred, Open to Remote

Summary:

The Manager Promotional Strategy SRGM will support the development of customer investment strategy and tactical trade promotion optimization recommendations for Sales teams supporting Hershey’s U.S. Small Format customer base. The Manager will lead the entire end to end trade promotion optimization program across the Small Format channel, leveraging a pioneering suite of tools to influence and drive value-creating decisions in partnership with the Sales Vice President of Small Format, and his / her teams of Sales Directors and CSEs. The Manager will be responsible for developing best-in-class Trade Strategy tools and analytical approaches. The Manager will also represent SRGM as a subject matter expert in attending and facilitating strategic conversations during customer plan reviews and top-to-top customer meetings to optimize promotional effectiveness. This will require strong collaboration with other functions including Sales, Commercial Planning, Category Management, Finance, and Marketing. This is an exciting opportunity to help achieve Hershey’s ambition of having a best-in-class Strategic Revenue Growth Management function.

This position requires personal leadership and initiative, critical and strategic thinking, cross-functional collaboration, ability to work under pressure to meet deadlines, strong customer/channel knowledge, strong financial acumen and business judgement, and leadership presence.

Major Duties/Responsibilities:

• Identify and evaluate promotion optimization opportunities, in partnership with Sales VPs and his / her teams of Sales Directors and CSEs, to drive profitable sales and share growth across the U.S. Small Format channel and develop strategic sell-in stories to ensure insights are commercialized
• Serve as the lead for developing best-in-class Trade Strategy tools and analytical approaches (e.g., PowerBI, PEA) that integrate multiple data sources to provide a full picture of the top and bottom line impacts of promotions for both Hershey and retailers. Collaborate with cross-functional partners to optimize functionality and effectiveness, and lead SRGM analyst cross-training and best practice sharing
• Leverage a pioneering suite of tools, combined with analytical rigor at a channel and customer-specific level, create strategic Small Format channel annual promotional guidelines and guardrails to ensure growth-driving insights are commercialized throughout U.S. Small Format sales teams
• Develop and expand Hershey’s promotional offer innovation capabilities, a key growth pillar and investment (~$1.3M annual cost) for SRGM, across all categories and channels to identify new and innovative promotional offer structures, combined with historical in-store results / analytics to uncover best-in-class insights and commercialize results with top sales teams
• Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives and facilitate strategic conversations with internal Sales Directors and retailers (including customer reviews and top to top meetings) to evaluate tradeoffs and commercialize opportunities
  
  

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

• Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell, PowerBI, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations
• Strong analytical skills and business / financial acumen
• Strong collaboration and communication skills
• Strong presentation skills, leadership presence, and ability to influence up the organization
• Problem-solving mentality, intellectually curious, and strong critical thinking skills
• Entrepreneurial skills and style
• Ability to prioritize and manage multiple projects and initiatives simultaneously
• Experience working in, and helping to develop, a new function is a plus
• Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
• Strong working knowledge of SAP is a plus
  
  

Minimum Education and Experience Requirements:

• BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent
• 5 years of business experience, with strong preference for multiple years of experience in FMCG analytical role(s)
• Ideally experience in Sales, Finance, Marketing, or analytical functions (e.g., Category Mgmt)
• Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics preferred
  
  

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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