ABM Premium Chocolate

Title: Associate Brand Manager, Premium Chocolate

Location: Hershey PA or Remote

Summary

The Associate Brand Manager (ABM) for Premium Chocolate Marketing will help shape and deliver brand strategies that elevate equity, drive sustainable growth, and strengthen the role of premium chocolate within Hershey’s broader portfolio. The ideal candidate is a strategic thinker and strong storyteller who can synthesize insights, navigate ambiguity, and influence cross‑functional partners to bring consumer‑grounded brand strategies to life.

This position sits within the Global Brand Office, which is responsible for owning brand equity and health, architecting and delivering brand plans, and partnering with Commercial to turn plans into customer & retail activation. The premium chocolate portfolio is an increasingly important growth area for the business; this role will help shape how our brands will win with consumers today and into the future.

Responsibilities

• Support development and execution of brand strategies and plans for the premium chocolate portfolio, with a focus on driving brand equity, relevance, and near‑term growth (1–2 years)
• Serve as a close partner to the Chocolate Portfolio Strategy & Innovation team, translating 3-to-10-year growth strategies and innovation roadmaps into closer‑in brand plans
• Ground brand decisions in a deep understanding of our consumer, translating consumer, category, and market insights into clear brand implications
• Develop clear, concise brand recommendations and presentations for senior leadership, simplifying complexity and driving alignment
• Lead elements of creative development and agency partnership, from briefing through execution, ensuring work is insight‑driven, on‑strategy, and on‑brand
• Monitor brand performance and brand health metrics, synthesizing results into learnings and recommendations to optimize plans and strengthen impact
• Contribute to an innovative, forward thinking team culture on the Global Brand Office
  
  

Qualifications

Education and Experience

• Bachelor’s degree required (MBA or advanced degree a plus)
• 2 to 4 years of experience in Brand Management, Marketing, Strategy, or a related business role
• Experience in CPG or consumer marketing strongly preferred. Familiarity with syndicated data tools (Nielsen, IRI) and financial analysis required.
  
  

Experience/Skills

• Strong strategic thinking and storytelling skills, with the ability to connect consumer insights to brand choices and business outcomes
• Advanced technical skills, including Excel and PowerPoint; experience with syndicated data tools such as IRI, Numerator, or similar
• Ability to work independently, manage ambiguity, and prioritize across multiple workstreams
• Demonstrated ability to influence cross‑functional partners without direct authority
• Strong communication skills, including experience and comfort presenting to senior leadership
  
  

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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To request an accommodation via phone, please call 1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.