Sr. Content Marketing Specialist

The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry's biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation. The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!The Sr. Content Marketing Specialist executes content strategies that bring ideas and messaging frameworks to life. The leader in this role delivers high-quality, audience-focused content and copywritten assets that strengthen brand awareness, support campaigns, and drive meaningful engagement for THMA.This role ensures campaign messaging remains consistent, compelling, and effective across every channel — from digital campaigns and social media to blog content and other owned platforms. The Sr. Content Marketing Specialist will develop on-brand, audience-relevant content that elevates the organization's voice. They are naturally curious and skilled at asking the right questions to uncover insights that shape clear, impactful storytelling. With a strong ability to both create new assets and repurpose existing assets, they adapt thought leadership and campaign content to resonate with prospect and member audiences.They will also monitor and analyze content performance metrics, providing insights and data-driven recommendations to enhance reach and impact. In partnership with cross-functional teams, this role contributes to market research efforts to better understand audience needs, industry trends, and the evolving healthcare landscape, while supporting omnichannel content distribution and campaign execution across both digital and traditional platforms. The Sr. Content Marketing Specialist also monitors and reports on content performance metrics, providing data-driven recommendations to optimize results.The leader in this role should be commercially leaning, driven and creative, have a firm grasp of current marketing tools and strategies, and can execute content from conception and implementation to optimization. Essential Duties and ResponsibilitiesDevelop compelling content that drives the execution of marketing campaigns across multiple channels; also assists with Sales Enablement materials including sales decks, one pagers, and other sales collateral as needed.Ensure campaign messaging is clear, consistent, and effective across all platforms to increase engagement and brand awareness.Create high-quality, on-brand content for social media, blogs, and other digital platforms, maintaining a unified voice across all touchpoints.Repurpose existing content to effectively reach and engage prospect marketing audiences.Leverage curiosity and strong analytical thinking to ask insightful questions that inform messaging and storytelling.Track and analyze content performance metrics, providing actionable recommendations for continuous improvement.Support omnichannel content distribution and monitor performance across both digital and traditional marketing channels.Maintain brand integrity by ensuring alignment with established guidelines across all marketing materials and communications.Assist in the development of promotional assets for trade shows, conferences, and other events, including flyers, brochures, and post-event recaps.Contribute to market and audience research to better understand independent primary care practices, healthcare trends, and the competitive landscape.Perform additional duties and special projects as assigned. Skills & RequirementsEducation • Bachelor's degree in marketing, advertising, communications or related field preferred Minimum Qualifications 3 years' experience in copywriting, research and content creationDemonstrated strong communication skills - writing, presentation development, collateral developmentAbility to partner cross-functionallyHigh proficiency with MS Office (Excel, Word, Outlook, PowerPoint)Healthcare experience preferredSkills/Knowledge Experience in marketing or related role with direct, original authorship of various typesAbility to translate product features and benefits into easily understood value-driven messages that can be used to amplify our brandAbility to communicate product information in a concise and understandable manner for optimal conversionMastery of Microsoft Office (Word, Excel, PowerPoint)Must enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiencesDemonstrate proven ability to collaborate with and support multiple stakeholder groups with competing prioritiesAbility to thrive in a fast-paced, ever-changing environmentWork Environment/Physical Demands While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for the majority of the workdayThis position requires the ability to observe a computer screen for long periods of time to observe their own and others' work, as well as incoming and outgoing communications via the computer and/ or mobile devicesThe role necessitates the ability to listen and speak clearly to internal and external customersTravel is required (~5%)Benefits and Compensation:THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.Salary Range$80,000—$90,000 USDNotice of Equal Opportunity Employment:The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities. The Academy's goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.

Salary : $80,000 - $90,000