Marketing Manager

Job Title:              Marketing Manager, Grand America & Little America SLC  

Location:              Grand America Hotel, Salt Lake City

Department:      Marketing

SUMMARY:

The Marketing Manager is a property-based role located in Salt Lake City, responsible for bringing brand strategy to life across Grand America Hotel and Little America Salt Lake City. Reporting directly to the Director of Hotel Marketing within the GAHR Salt Lake City office, this role serves as the on-site marketing lead for both properties.

As the on-site marketing lead, this individual is embedded within the day-to-day operations of both hotels, serving as the primary marketing resource on the ground. This role works closely with the marketing team in Salt Lake City to execute content strategies, manage social channels, and keep both flagship properties moving forward. The ideal candidate is a self-starter with 3 years of marketing experience, a strong portfolio of content and social media work, and the ability to manage competing priorities across two high-profile properties.

KEY RELATIONSHIPS:

• Reports directly to the Director of Hotels
• Dotted-line reporting structure to General Managers of Grand America Hotel and Little America Salt Lake City
• Partners closely with the portfolio Communications Manager in Salt Lake City on content strategy and execution
• Collaborates with the GAHR Marketing team on creative requests, campaigns, and reporting
• Serves as the primary on-property marketing liaison for all hotel departments at both properties

PRIMARY RESPONSIBILITIES:

Content & Social Media

• Execute organic content strategy across both properties, aligned to brand standards
• Produce high-quality video and photography for social media
• Manage all hotel social media channels for both properties including community management, response, and engagement
• Own the hotel influencer program across the portfolio from start to finish, including identifying, vetting, coordinating visits, and tracking performance, managing all aspects independently

Property Presence & Execution

• Be present and active across both properties, building strong relationships with department heads, and operational teams
• Stay closely connected to each property's operational calendar, proactively identifying content opportunities including seasonal offerings, new menu items, and property events
• Produce and distribute on-property collateral including signage, menus, posters, and promotional materials aligned to brand standards across both properties
• Serve as the on-property creative resource for departmental marketing requests
• Support F&B and property teams with event marketing, promotional content, collateral, and social coverage

Influencer & Media

• Lead all influencer and journalist FAM visits, serving as the primary on-site coordinator and host
• Partner with director and comms manager to implement a structured influencer audit process, evaluating audience alignment, engagement quality, and reach to ensure every partnership is purposeful and measurable
• Coordinate journalist and media visits in partnership with the GAHR Communications Manager and PR agency

Digital & Reputation

• Assist with reputation management across all review platforms for three properties with timely, brand-appropriate responses
• Facilitate and maintain accuracy of hotel website content and digital media library in partnership with the marketing team

Reporting & PR

• Plan and lead execution of on-property photo and video shoots with internal teams and third-party vendors
• Deliver regular reporting on social media, influencer performance, and content to the GAHR marketing team
• Support PR needs as directed by GAHR Marketing, the Communications Manager, and PR agency

Events & Activations

• Partner with hotel departments to concept, plan, and execute on-property events and promotions
• Own the marketing and execution of at least two revenue-generating events in the first year
• Coordinate event logistics, collateral, and promotional content in partnership with relevant departments

REQUIREMENTS:

• Bachelor's degree or equivalent in Marketing, Communications, Hospitality, or related field
• 3 years of marketing experience; hospitality or tourism experience strongly preferred
• Demonstrated portfolio of visual content, photography and video for social media required
• Proficiency in social media platforms and scheduling tools (Later, Sprout Social, or similar)
• Working knowledge of Canva, Asana, or comparable creative and project management tools
• Familiarity with CMS platforms and Microsoft Office Suite
• Comfortable collaborating across distributed teams using tools such as Microsoft Teams
• Ability to travel to Salt Lake City on a quarterly basis for team alignment and planning sessions

COMPETENCIES:

• Self-starter who operates with initiative, ownership, and minimal day-to-day direction
• Strong communicator who is equally comfortable working with on-property teams and partners in Salt Lake City
• Creative storyteller with strong written and verbal communication skills
• Highly organized, able to manage multiple concurrent projects across departments
• Comfortable with a dual reporting structure and proactive in keeping both lines of leadership informed
• Collaborative cross-functional partner focused on accountability and continuous improvement