District Performance Manager

Summary

The District Performance Manager (DPM) is responsible for driving measurable sales and operational performance across the New York State district in partnership with the District Sales Manager (DSM).

This role is not simply about training, it is about improving district-level results through structured coaching, KPI management, operational execution, compliance oversight, and accountability systems.

In addition to sales leadership, the DPM serves as an operational subject matter expert across the district, ensuring consistency and compliance in inventory processes, POS execution, payment handling, and CRM utilization.

The DPM works collaboratively with the DSM, Store Managers, and the Director of Sales to elevate:

• Total Revenue
• NSNU (Net Sales New Up)
• Close Percentage
• Demo Ticket Average
• Ramp Speed of New Sales Representatives
• Operational compliance and systems accuracy

The District Performance Manager maintains a home base store while spending significant time traveling within the district to coach, audit, and improve execution across locations.

Reporting Structure

The District Performance Manager reports directly to the District Sales Manager.

This role operates in close collaboration with the Director of Sales to ensure alignment between district execution, broader sales strategy, and company performance initiatives.

Core Mission

Build consistent, repeatable sales and operational performance across all assigned stores by:

• Coaching behaviors that drive revenue
• Standardizing demo execution
• Improving attachment rates
• Reducing ramp time for new hires
• Strengthening manager accountability
• Ensuring operational discipline and systems compliance

Key Responsibilities

District Revenue & KPI Management

• Partner with the DSM to analyze weekly performance reports across all district stores.
• Identify trends in Revenue, NSNU, Close %, New Up Close %, and Demo Ticket Average.
• Diagnose underperformance and implement targeted action plans.
• Track and report measurable improvement progress.
• Ensure KPI reporting aligns with CRM and POS data integrity standards.

Operational Excellence & Systems Compliance

The DPM is expected to be a district-level operations expert and resource for store teams.

Responsibilities include:

• Auditing and reinforcing inventory processes and controls to ensure accuracy, shrink prevention, and proper reconciliation.
• Ensuring proper use and compliance with the ERPLY point-of-sale system, including transaction accuracy, product configuration, discount application, and reporting integrity.
• Reinforcing proper payment procedures, financing documentation, and cash handling compliance.
• Ensuring accurate and consistent use of Salesforce, including:
  • Lead management standards
  • Opportunity tracking
  • Pipeline accuracy
  • Required documentation and activity logging
• Conducting periodic operational audits during store visits and partnering with Store Managers to correct deficiencies.
• Supporting operational training initiatives when new systems, procedures, or compliance requirements are introduced.
• Completing as needed a monthly store QAR audit for compliance standards and execution.

Sales Coaching & Floor Execution

• Work alongside sales representatives in live consultations.
• Audit demos using standardized scorecards.
• Provide immediate feedback on value building, financing presentation, and bundle execution.
• Model effective closing behaviors when necessary.
• Improve accessory attachment and financing presentation rates.
• Ensure demo flow aligns with company pricing and operational standards.

New Rep Development & Ramp Speed

• Develop structured onboarding plans for new hires.
• Conduct one-on-one coaching sessions to accelerate skill development.
• Monitor early-stage KPI performance (Close %, NSNU, Demo Ticket).
• Reduce time-to-productivity across the district.
• Ensure new hires are trained on operational systems (ERPLY, Salesforce, inventory procedures, payment compliance) in addition to sales execution.

Manager Development & Accountability

• Collaborate with Store Managers to build weekly performance action plans.
• Assist in developing Performance Improvement Plans (PIPs) when required.
• Coach managers on how to run daily huddles, KPI tracking, operational reviews, and accountability conversations.
• Reinforce consistent demo flow, pricing presentation, and systems compliance across all stores.
• Hold managers accountable for both revenue performance and operational discipline.

District Engagement & Training Alignment

• Partner with the DSM to lead district training calls and performance meetings.
• Conduct structured in-store workshops focused on execution and operational gaps.
• Support hiring initiatives and participate in recruiting events when needed.
• Share best practices across stores to drive uniformity in both sales execution and operational processes.

Work Structure

The District Performance Manager will:

• Maintain a home base store with required presence as needed.
• Travel multiple days per week within the district to assigned locations.
• Conduct live demo audits, KPI reviews, and operational compliance checks during store visits.
• Conduct new hire training as requested by the DSM.
• Provide weekly performance and operational updates to the DSM summarizing progress, gaps, compliance issues, and action plans.

What Success Looks Like

Within 90 Days:

• Clear visibility into district KPI and operational performance trends.
• Improved consistency in demo execution.
• Increased Close % and NSNU in underperforming stores.
• Stronger inventory accuracy and POS compliance.
• Faster ramp speed for new hires.

Within 6–12 Months:

• Sustained district revenue growth.
• Improved Demo Ticket Average.
• Stronger accessory and financing attachment rates.
• High CRM data integrity and POS accuracy across stores.
• Reduced operational discrepancies and compliance issues.
• A culture of accountability, performance ownership, and operational discipline across stores.

Ideal Candidate Profile

• 5 years of high-ticket retail sales leadership experience.
• Demonstrated operational leadership experience in a multi-unit retail environment.
• Deep understanding of retail inventory controls, POS systems, and payment compliance.
• Experience working within CRM platforms such as Salesforce.
• Proven ability to improve measurable sales metrics.
• Strong understanding of KPI analysis and performance coaching.
• Comfortable providing direct, constructive feedback.
• Organized, structured, and process oriented.
• Willing and able to travel regularly within MA/NH.

Collaboration Model

The District Performance Manager works in direct partnership with the District Sales Manager.

The DSM maintains overall district leadership and strategic direction.

The DPM focuses on execution, coaching, operational discipline, and measurable performance improvement at the store and representative level, while maintaining close alignment with the Director of Sales to ensure district-level consistency with company strategy.

Salary : $70,000 - $90,000